Drag Racing Internet Magazine - Competition Plus.com - THIRTY-FIVE YEARS APART; NHRA'S REACTION TO CRISIS
finally at least a few comments.
finally at least a few comments.
Let's see....the world is in financial crisis; race car teams in every type of racing are dropping like flies; sponsors are bailing by the second and NHRA's answer is to raise prices to the pro racers and sponsors at the races. Ok... makes perfect sense to me.....NOT!
God forbid they should have to take a pay cut to help the cause. And lower ticket prices to put more butts in the seat....wouldn't want to do that. Eliminate one qualifying run to save racers money....won't to do that. Lower the admission price to door cars so more will come to National Events.....heaven forbid. Get together with the racers to see what can be done to insure full fields....that's just not done.
They can't even be bothered to put out any press releases even acknowledging there is a problem. Talk about having your head stuck in the sand. Too unbelivable to express. A fine mess the NHRA suits have created, all in the name of putting cash in their pockets.
i'm all ears, your season starts in one month; awaiting announcements.we plan to bring more creative promotions to the table in 2009
Case in point, Archambeault explained, limiting the number of qualifying runs lowers the ticket value. A lower ticket value affects the purse structure. A lower purse structure further affects many of the teams who are already cash-strapped. A purse restructure would adversely affect those regional racers who attend a limited amount of events.
Archambeault told CompetitionPlus.com that IMG, the sports marketing agency hired by the NHRA last season, has turned up the wick in their work with teams to procure sponsorships and bring awareness to the NHRA brand.
The unfortunate thing, he says, is that IMG had begun to make large strides forward and were prepared for a strong 2009 when the economic crisis hit, effectively slowing the marketplace.
In the meantime, the NHRA has taken steps to ensure their profitability by increasing membership fees by $5 as well as an increase in hospitality fees for professional teams who require additional pit space to accommodate their sponsorship obligations. The NHRA hasn’t raised spectator ticket prices for the coming season.
I think Don Schumacher summed up the proper analysis in the last paragraph!
Actually, hospitality pit space should be FREE! That's where the sponsor's representatives hang out all day, NHRA should be making sure these people are having the time of their lives.regarding mr. archambeault's comments in article:
i'm all ears, your season starts in one month; awaiting announcements.
- less runs = less operating expense for race teams
- ticket money ends up as part of purse? i'd like to know what small %.
what is powerade in place for?
- regional racers.......there are sooooo many. how many 'regional racers'
routinely do not qualify and maybe get 17th money? has that stopped
them from trying again because they did not get 1st round loser money?
- first public mention of IMG i've heard since NHRA announcement last april.
- "turned up the wick"...."begun to make large strides"....please explain.
- how about corporate sponsors that require additional grandstand suite
space to accommodate their sponsorship obligations? also increased fees?
- hospitality is part of the game; i sure hope any increases passed onto
sponsors and teams are equivalent to similar venues (motorsports & others).
- let's not forget the additional pit space that should be available
due to low car counts - hospitality pit space should be on sale!
hello? let them play in your pit space this year at substantially reduced rates
(less than similar venues, motorsports and others)
bottom line: crooks on wall street and in gov't. have temporarily ruined things.
work longer, sell harder, spend if you can.
limiting the number of qualifying runs lowers the ticket value. A lower ticket value affects the purse structure. A lower purse structure further affects many of the teams who are already cash-strapped.
IMG, the sports marketing agency hired by the NHRA last season, has turned up the wick in their work with teams to procure sponsorships and bring awareness to the NHRA brand.
In the meantime, the NHRA has taken steps to ensure their profitability by increasing membership fees by $5 as well as an increase in hospitality fees for professional teams who require additional pit space to accommodate their sponsorship obligations. The NHRA hasn’t raised spectator ticket prices for the coming season.
I'm still waiting to read that we don't know the whole story and that Compton and Co. are about to unleash some blockbuster strategy that will make us feel warm and fuzzy when we see it in action.