More Bad Sponsor News

[Larry]

I had entertained buying all Lucas products until I watched his Interview with Dave Despain on Mav T V and now after seeing he and his family's passion for racing I buy a lot of Lucas products . I hope his Mav T V becomes our channel of choice as he has his own production company and studios . Forest puts his money where his mouth is .
His work ethic is to produce a product that works . He owned his own trucking company that's how he got interested in additives to prolong equipment life .
He is proud of his son and his wife who drives a super comp dragster .

 

[Jay]

The facts are as follows (coming from someone who has raised millions of dollars for race teams in a 10+ year career in sports marketing..fwiw):

• There are WAY more events/sports/television networks competing for a stagnant entertainment dollar from the average family/individual than there was 10, 20, and 30+ years ago, yet the population of these consumers is relatively unchanged. More options / same population = decreases in fans for all sports (almost all, anyway). Certainly more competitive, at a minimum.
• Motorsports as a whole has done a horrendous job of giving people who grew up watching races anything new to embrace...it gets old watching the same thing every weekend 20-25 weekends per year..Redundant is the word that comes to mind..as does boring...I loved racing my whole life..now I am just a casual observer...its the same old shit every broadcast. What are they doing to make me want to tune in that I haven't already seen 47,826 times already?
• Companies have adopted more of a 360 strategy that has increased their digital spends year over year and decreased their traditional ad spends on radio, television, and you guessed it - event/sports marketing...They have much more "big data" that tells them exactly how many people clicked their internet banner and made a purchase, or viewed their streaming commercial in the beginning of that youtube video they are watching, etc...Newspapers are all but gone as an industry, radio is getting crushed by Pandora, Spotify, and SiriusXM radio....Television broadcast ad revenue has declined year over year, etc....I think you guys see my point.

Until these sports reinvent themselves and stop thinking that they can use the same formulas for success that worked in 1987, and get in touch with 2014 and deliver exciting & compelling content which is what consumers demand now, then it will get continually worse until POOF!...it's gone.....