i think alot of the problem with the NHRA drivers and their lack of recognition is the fact of nacsar spreads their races out over a bunch of different networks, and the time of day. Daytona will be on during the middle of the day on sunday. as with most of the races because the races are live. look at the saturday night races, i bet they draw huge ratings. I know drag racing cant be completly live, but they could show the first 2 rounds as tape delay, then show the semi's and finals live. and between rounds show stuff going on in the pits, and qualifying highlites, not what team force did over the past year another 100 times, or cory macs bristol wreck. use the between rounds time to make the drivers into house hold names during decent hours of the day. not 11:30 at night after getting pushed back by the "world poker championship"