I beg to differ, Mark. I wear my NHRA garb worldwide (and several here can attest to how much I spend time off of these shores), and the names that are always related to the dragster on my shirt are, in order:
Big Daddy
Snake
Shirley Cha-Cha
This is in places like Moscow. Hong Kong. Cape Town. Manila. Sao Paulo. Places not exactly known for their fan base of drag racing. Yet, someone will recognize a dragster, and the name that they associate the image with is one of the three I mentioned. John has a long road to hoe to get to their status, worldwide.
He may have charisma, but its only because NHRA and ESPN put him in a place to have it be in OUR face all the time. All of the time.
Shirley, Gar and Don have staying power- and yet, finding the $$$ to put a car out there successfully? Well- we all know how that's working out for them. John has had a brilliant run with Castrol- I can only hope that he finds another company to support him at that level for his future endeavors. But, as history has shown us, even superstars, both past and present, can't squeeze blood out of a stone.