On my Time Warner Cable here in Norwalk, SPEED Channel is part of the digital tier, and not basic cable. I think that if SPEED were on basic cable everywhere, then we'd be doing even better, and having a larger audience to reach in general. The addition of Nitro FC, the turnaround time, and schedule are all fueling this increase. Also, SPEED has the built in fanbase of car nuts. The shows are getting better too, in my opinion.