We had this show called the "morning sports page" the hosts of the show was kenny vance and Katie brown. It lasted a month as the ratings were in the toilet. The problem was no testosterone sports guy wants to tune in and listen to an unqualified person's opinion about sports, especially one with no sports background other than a degree in communications, and the ladies themselves don't want to listen to sports radio regardless of who the hosts are so nobody was listening. Also, Kenny Vance is just a know it all anyway and when he read the sponsors it didn't sound credible. I'm glad they got canned.
The morning talk show rating sweepstakes are brutal and then you bring in Glenn Beck and it's game owner for the K and K sports talk show.