Ignoring all the $900 million F1 teams and skipping NASCAR with their own set of issues.
Enjoy...
State your objectives, evaluate all ideas, and establish several areas that align with your stated objective -CTQ. Also helps to establish key stakeholders - racers, tracks, sponsors, maybe even the fans. Break out the subsets which have different perspectives - mega team/full time independent/ part time racer/ hobby racer ... hardcore fan/nitro fan/1st time fan ... same with marketing ... etc.
Reduce/control costs - Eliminate $$$ computerized Pro Stock shocks, carbon fiber blower injector scoops, exotic ultra high dollar components., etc ...
Recognizability factor - It used to be the Funny Cars had some resemblance to the intended make and model, now and for too long they have been melted rounded off front ends, narrow reverse teardrop roof lines, gigundo rear side wing things - Standardize roofline widths to somewhat match the production vehicle, more verticality on the nose, reduce height of rear side plates. Top Fuel has less to play with, but i would start with requiring the front wheels to be even, not allowing one to be offset to the other (Z axis), maybe shorten the wheelbase from 300". Pro Stock should mandate some rear spoiler not a rear shelf and make the car look stock or let it die. The side body enhancements on the Funny Cars is a step in the right direction, IMO.
Fan experience - start with visual aids, Chicago the giant display screen was at the starting line facing the pit reserved side stands, at Norwalk the giant display screen was on the top end facing away from the pit reserved side even though there was a large cement spot bewteen the tower and the spectator side stands with 3 or 4 card tables setup for any spontaneous game of bridge that may bust out by the starting line. Have visual aides at the track indicating what category is up next and what follows and when its scheduled to run (subject to change). Every time for the first race or two of nitro its people piling into the stands, need more than the standard its time for nitro (!!) get in the stands (!!) 30 sec warning. Do not have CLOWNS screaming in a microphone blasted through the speakers during down time or betwen rounds, learn how to talk and turn down the volume when cars are not running - for crying out loud!!! Or have better Displays at starting line where most fans are and show stories/material during breaks, and what is coming up next and when ... Better track departure procedures. Chicago funnels everyone thru the main entrance - maybe open it up more after the finals (not Round 1/2/3 finals), mark out pedestrian walk areas on the side of the main spectator parking road or widen the road, list all food/beer vendors and locations at track on social media, list pro racers pit locations on social media or wherever to assist in finding what interests you. And free can of MY at the end of the race, I gat thirsty hauling ass to the car to get out of the lot.
The Drivers - NHRA sold your soul for the low ET and big MPH (milestones were great) and now were dealing with all the consequences. As its been said, how many fans can tell the difference betwwen 305 and 335 MPH? 3.69 and 3.89? Turn off the scoreboards and tell me what they ran. Put the driver back in control, not likely to get back to the 2 speed transmission, but there has to be some driver involved action that increases the driver's value (trained monkee ...). Make the final stage full lockup of the clutch activated by the driver hittiing/pulling button on the wheel. Fuel racers would know better than me, but there has to be something.
Entertainment value - If they just can't do or agree to anything to improve TF/FC then bring in nostalgia Funny Cars or dragsters and AA/Gassers or Fuel Alterds. The Scott Rod AA Gassers put on a whale of a show. Anyone seen Wilkerson run his Altered? There are modern Alterds and classics, but whatever establish partnerships with reqional race orgs and run them at national events, not all but NFC here, Alterds there, AA/Gassers everywhere - I have some amazing vid from Byron the other week that I need to get around to compiling and posting, good stuff. Back to TF/FC - Make qualifying 10 points if within 1/2 sec of track record, 2 points 300' and shutoff, plus bonus points for top 3 of each round.
I don't gets it, people BMC about running 1000' and then they talk about 1/4 mile again and people BMC. I get the arguments both ways, just kinda perplexed at the amount of negativity online to try it at select events - if could be done so with consideration to the independent teams.
I would like to see a partnership for TF and FC to get back to a "shootout" event, but scrap the Top 8 based on qualifying and open it to everyone, everyone runs who shows up, just need big bucks north of $100K to win... 64 Funnuy Car Shootout in Chicago (TF somewhere in TX) sponored by fill in Mega-Brewery Corporation. 32 AA, 16 NFC, and 16 BB. If it was enough bucks maybe a TF driver or 2 could enter a teams backup FC. Only 31 Funny Cars run so far this year? Don't be so negative. Make it happen, c'mon people. Pro Mod "stole my idea" and it seems to be doing fine at Bandimere.
Regards,
John