Too bad, IDK how many people I've introduced to NHRA through the ESPN3 live telecast. A lot though.
We all know that you gotta go to a race to get the full experience. But when it costs more for tix, more for gas, more for lodging, etc. it's nice to show it to people first on TV or internet.
With ESPN3 I could say, "Check out the race live Sunday at noon on ESPN3.com."
Without ESPN3 I have to say, " Check out the race later. It's scheduled for 10pm on the deuce, but it might come on later because of college sports, little league world series, or a NASCAR race. Yes, I know you have to get up to go to work at 5:30am tomorrow, but this is really cool......." and I've lost them.
Whatever.