Check this out:

[my friends call me Zappy]

NHRA.com
click on the pic of Zmax.
Tell me Mr. Smith doesn't know how to promote.

 

[JB3]

NHRA.com
click on the pic of Zmax.
Tell me Mr. Smith doesn't know how to promote.

I have 2 thoughts on this ...
1. Greedy regular fans will likely mooch in on this and prevent it from having the desired effect

2. If people are going to pay $$ to watch, especially if they bring kids, how many are
actually going to want to sit in a seminar? Seriously? They came to watch race cars even if its their first time.

I don't see this as a big deal