I also believe that the NHRA is a bargain for team sponsorships than what it is compared to NASCAR. I'd rather spend 3-5 million than 20 million per year on advertisement.
When I hear about racing and the US Army, I still think of Don Prudhomme first. I think of Tony Schumacher 2nd. It goes to show how a winning team with sponsor identification go hand in hand. I know there was about a 20 year gap between sponsorships, but the Army impact in drag racing goes back almost 40 years now.
Without disrespect, I don't think of Jerry Nadeau, Mark Martin, Joe Nemechek, or Ryan Newman first. Obviously, I remember their association with US Army sponsorship, but those are filed further back in the brain.