Here's a relevant comment that was recently mentioned by Michael Moore - the great liberal film maker.
In discussing Main Stream Media, in particularly newspapers, he said that in the USA newspapers are dying. They're losing readers like crazy and the very existence of daily newspapers is in question.
Contrast that with Europe, where the newspapers are doing much better comparatively.
He reasons this is because in Europe the revenue is driven by circulation and thus readership. In America the revenue for your daily newspaper comes mostly from advertisers. In Europe they are competing for the share of mind of the entire population. Therefore, the guy with the most interesting paper wins.
In America, the MSM is there to serve business and so those of us with a choice will move towards what interests us. If our MSM is all geared to get us to buy stuff, instead of keeping us interested, entertained and informed, we will seek out other sources of information and entertainment that isn't constantly doing what ever it takes to get us to buy stuff.
So, NHRA should be more concerned with PLEASING IT'S TELEVISION AUDIENCE than trying to maximize sponsors air time.
Ultimately, everybody would win if the NHRA TV merely focused on the interesting and compelling, and less on the continuous commercial efforts while covering the race. (If growing the size of your television audience is your goal?) But they are so over anxious to kowtow to the few corporations left that consider NHRA Drag Racing to be a worthwhile sports marketing investment, that they squeeze out most chances of some refreshing spontaneity. Use the "there's no such thing as bad publicity" doctrine and get a more interesting show at the risk of an occasional gaffe that offends a thin skinned sponsor. Who needs 'em. I go for the sponsors that really show a commitment to the sport by backing so many of the great drivers and teams out there.
Most of us watch sports to be entertained. The more we feel that commercialization displaces the stuff that's interesting the more we'll all go out and find something else to watch on the tube. And we've got something like 1,200 other choices these days.
-90% Jimmy