You would be surprised what $ guys will dump into their trucks dressing them up. Go to some of the trucking shows across the country and you will see trucks that make V's look stock from the factory. Most of those guys are just regular joe's that pull reefers and dry vans across the country.
V's looks like it has about 12" stacks on it, talk about spendy, you can buy a nice used car for what a pair of them go for. That's a damn nice truck though!