Thanks Alan,Jim,
Understand what you're saying and agree.
Here's the question: Did it change your buying pattern? Did you become a customer of anyone because of the driver of the racecar?
Undeniable fact of business, if you gain a customer when he/she is 55 you have a customer for ten years. But if you gain a customer when he/she is 25 you have one for fourty years. And most 25 year olds don't identify with a 50 year old driver.
Unless you are selling something that most 25 year olds can't afford or aren't interested in. Or if it's a B2B deal.
Not saying that it is right, but that's how it is. In my shop all my welding equipment is Lincoln for one reason. They support NHRA Drag Racing. I certainly could have saved money buying other stuff, but I always supported the sponsors.
Just my opinion,
Alan
I genuinely respect your input as well as your contribution to the sport. However, I think the basic idea of someone of any age becoming a customer for life based on advertisement on a race car is flawed. When I was 25, I drove a Datsun pickup, followed by a string of Chevy's. When I was 30, I bought a new GMC pickup, several years ago I bought a Ford F250. None were because of any racer. When Force was sponsored by Castrol, I was also a Mark Martin fan, who was sponsored by Valvoline. I ran neither product despite being a huge fan of both. Did anyone really buy Slick 50 because of those horrid ads with Kenny Bernstein? It was snake oil and I hope everyone knew it. My understanding is the potential sponsor's goal should be to get their brand out there so when the consumer DOES have a choice, maybe they'll give their product a try and then let the product sell itself. I though Kenny Berstein's Monster car looked cool, so I tried Monster, tasted pretty good but not good for you. Same with Powerade and Mello Yello. But I didn't become a customer for life of ANYTHING. I loooove drag racing for the people first and the cars a close second. In Seattle a few years ago my then 18-year old son went and loved the experience, his first time watching nitro cars. Know what sticks out? How nice Alex Laughlin is in person and how tough Britanny Force genuinely is. No joke, that woman moved the concrete barrier 2 feet from the impact and walked away. Who was her sponsor? No idea, but I bought my wife one of her t-shirts because she's a fan of Brittany's. I support the NHRA events as a whole for the sport and if I do have a choice between a brand that supports my sport and a comparable product that doesn't I'll absolutely choose the one that does. What I'll never support is a sponsor picking a lesser driver because they look good in ads over a better driver that can win. Several years ago, in NASCAR, a team booted a proven, winning driver to make room for a trendy driver that wrecked so many cars when that driver called in sick they likely sent two cars to the crusher just to feel normal. That driver never won but brought in money. Just my opinion, nothing more
