ILLinois is racing to legalize pot. Not sure how advertising will be handled compared with Big Pharma, Alcohol, or cigs, but there should be some promotional opportunities out there - Weed Wars to replace the Beer Wars of old? I still find it hard to believe with all the beer sold in this country we don't have a major presence for it in the sport. I would think with the 3 or 4 Global Beer corporations (Big Beer) and multiple Mega-micro breweries there would be brands to promote that would fit in nicely with this market - Shiner Bock, Lagunitas (Heineken), Leinenkugel Summer Shandy - ehh (MillerCoors), Alaskan Brewing Company. Regional expansion or seasonal marketing? Then there could be the Hamm's NorthStar Nationals brought to you by Lucas Oil, even though Hamm's is now brewed in WI not MN, and is owned by Big Beer ... but just imagine the event t-shirt sales