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I would like to hear from a huge NASCAR fan that has no interest in the NHRA why they like NASCAR but not the NHRA. I bet it would come down to something like "drag racing is just two cars going in a straight line.. and it's just two cars that only run for 4 seconds"
In that respect, I would agree that a few better choices marketing wise here and there, NHRA could be more popular today.... but in the end the products are the same... You can market the hell out of the NHRA, and that might get them to tune in or buy a ticket, but in the end if they aren't a drag racing fan, they will lose interest.
But I can see the NHRA is trying... they has a couple fuel cars do burnouts at a NASCAR race... their commercials highlight the horsepower... their ESPN broadcasts highlight the manufactured drama that the reality TV generation loves... hell, I even see Ron Capps doing commercials with some NASCAR dude on those NAPA ads. The best promotion for the sport is to get people to attend a race, I think ticket cost is prohibiting the average joe from checking it out - but that's another story.
FWIW... I don't get NASCAR. I challenege any friend of mine who likes NASCAR... I ask them why do you like NASCAR? The speed? (NHRA IS FASTER) The noise? (NHRA is louder - point out that the fuel cars register on the Richter scale) The racing? (NHRA has more races on race day... every run is a race). The crashes? (I don't have a comeback for this one). The expierence? (NHRA pit access is clearly better) The horsepower? (10,000 HP is pretty damn impressive).
Most drag race fans have some technical expertise as far as the cars. NASCAR fans know nothing about the technical side, only about the drivers.
NASCAR would be much easier to be a fan of than drag racing.