Outside the box cost cutting idea (7 Viewers)

[ironpony]

I have two comments on this thread
1) Lodging is lodging and if you think it is expensive for NHRA events you must not do much other traveling or follow other motorsports.
2) ROI for sponsors in NHRA is not very good, short tv time even less if your PS. Look at the last 20 years how sponsors have dwindled away.
We need to be honest, we get excited to get a new one but 5 left the sport. Look at how many are self funded entries or B2B.
NHRA has become too expensive to run a car and are pricing themselves out, when was the last time we had bump spots.

No more Forces I think JFR will be disappearing in a few years, John was the team. What will happen with Kalitta ? there's 6 teams right there. Jim Head ??
Salinas is gone Capco is hit and miss.
Something needs to give cost wise.

 

[Jim]

Why would cereal or candy sponsor NASCAR cars? Agree, though, it would be nice to see more corporations want to advertise at our races.

I used to work for a candy company that was a big NASCAR sponsor. They did it so they could bring buyers and executives from key retail customers to the race and to the hospitality tent. Bringing in the driver to meet customers was a big part of it, as was taking the show car and driver to trade shows and big meetings. How the driver interacted with their customers was more important than whether or not they won on the track.

They pulled out of NASCAR at the end of 2022 because the sponsorship no longer worked for them the way it did in the 1990s and 2000s. If NHRA teams want to attract corporate sponsors, they have to figure out how to do more for them than slap a logo on the side of a car.

 

[GumbyWVU]

I used to work for a candy company that was a big NASCAR sponsor. They did it so they could bring buyers and executives from key retail customers to the race and to the hospitality tent. Bringing in the driver to meet customers was a big part of it, as was taking the show car and driver to trade shows and big meetings. How the driver interacted with their customers was more important than whether or not they won on the track.

They pulled out of NASCAR at the end of 2022 because the sponsorship no longer worked for them the way it did in the 1990s and 2000s. If NHRA teams want to attract corporate sponsors, they have to figure out how to do more for them than slap a logo on the side of a car.

That's interesting. I wonder if, given that "every pass is a pit pass" in NHRA, since the direct exposure to fans is better, if maybe a revised model would work a little better?

Things definitely have changed for sure.

 

[GumbyWVU]

I have two comments on this thread
1) Lodging is lodging and if you think it is expensive for NHRA events you must not do much other traveling or follow other motorsports.
2) ROI for sponsors in NHRA is not very good, short tv time even less if your PS. Look at the last 20 years how sponsors have dwindled away.
We need to be honest, we get excited to get a new one but 5 left the sport. Look at how many are self funded entries or B2B.
NHRA has become too expensive to run a car and are pricing themselves out, when was the last time we had bump spots.

No more Forces I think JFR will be disappearing in a few years, John was the team. What will happen with Kalitta ? there's 6 teams right there. Jim Head ??
Salinas is gone Capco is hit and miss.
Something needs to give cost wise.

I've seen that ROI isn't good stated here before, but have companies/sponsors actually released their data on ROI to support that claim? Something that shows how their organizational goals and key performance indicators were met? Intangible benefits not met? Short term or long term goals not me?

I've struggled to understand why, if ROI is poor for NHRA, how it could be better for like ARCA, and NASCAR Truck series, where I've seen on TV far, far fewer fans in the stands for a one day event. I can't help therefore believe it's more than an ROI issue.

 

[65 Goatboy]

I used to work for a candy company that was a big NASCAR sponsor. They did it so they could bring buyers and executives from key retail customers to the race and to the hospitality tent. Bringing in the driver to meet customers was a big part of it, as was taking the show car and driver to trade shows and big meetings. How the driver interacted with their customers was more important than whether or not they won on the track.

They pulled out of NASCAR at the end of 2022 because the sponsorship no longer worked for them the way it did in the 1990s and 2000s. If NHRA teams want to attract corporate sponsors, they have to figure out how to do more for them than slap a logo on the side of a car.

I think Scag is a current example of what you are talking about, also look at all the varied sponsors Rick Ware is putting on Clay Millicans car.