Believe it or not, Bud actually MADE money on the Earnhardt sponsorship according to ESPN.com. Every T-Shirt/hat/die-cast sold gets split 3 ways, 1/3 to Bud, 1/3 to DEI, and 1/3 to Vendor/NASCAR etc. This is one of the sticking points in Juniors current contract negotiation with DEI. He wants more of that money for them selling his likeness.