In most mag subscriptions the membership isn't the revenue main generator, its the ads where they make the money
ND is very nice, but if lucky by the time I get it the news is 2 weeks old. When I used to get Sports Illustrated, it would get to be every Thursday and still had info from Sunday's events in it. I wish ND would do that. I do like the stroies and coverage but its ancient history by the time I get it. Plus with the web and sites like Comp+, dro and others...lets just say I have a better chance of learning the full story about something.
The last 2 years when I re-upped it was just for the audiocast. The $10 discount tickets were not as useful as they should be in that you can't use it if you pre order tickets.
Beyond that I don't want to have my money go for ideas that I just can't get behind.
Hey PJ - you bring up a ton of interesting points and what exactly is wrong with the magazine/publishing business. It's not just NHRA's ND or IHRA's DRM - it every piece of publication out there . Think about it - Chicago Tribune... what happened to them is what the future looks like even for The New York Times.
Back when I had a real job it was in the publishing business - and it's all 'old school'. Or, it's an old school mentality trying to embrace some of this new technology and not knowing what to do with it.
Seth Godin calls it a "meatball sundae" in his book called "Meatball Sundae" - and who wants a meatball sundae? (the meatball being old school and the sundae being the new way).
The problem is that status quo has to be reworked - and everyone is afraid to do it. There are many excuses from 'we've always done it that way' to 'that's what the readers want' to others.
And as readers - we are to blame too. What would you do if ND went to another format? What would you say if all those stats and points standings and stuff wasn't in the back pf the publication?
I venture to say that the phones in Glendora wouldn't stop ringing.
But to make "new communication" work it has to be 180 degrees different that what it is today. We consume information much different by our own admissions.
IMO
A publication should be nothing more than slick teaser to drive traffic to the website where more information resides. No race reports - we already know who won. Give me a feature on an unknown driver who is interesting. Drive me to the website to learn more about him. Give me a couple of cool photos that teases me to go to the online photo gallery.
Once I'm at the website:
Let me download the raw podcast of the post race interview. Send me text messages during the race for my favorite drivers. Send me streaming data of my favorite teams time slips. Let me download podcast opinion pieces from the announcers or watch unedited raw footage of video shot in the pits.
Some 'old school' folks would argue that if they give me all that, why would I even come to a race. I argue that it would excite me to become a part of the action.
I'm not going to hijack this post and type another page of boring stuff. I guess the take-away i wanted to leave is that consume information differently - I'm tired of eating meatball sundaes, and that we should support efforts that take us in a new direction. While it may not be perfect at first - it is the willingness to change that will get us there.