NHRA Marketing

[Johnny Mopar]

Hat's off to NHRA for their aggressive and strategic marketing plan for the St Louis race. Yesterday was the home opener for the Cardinals at Busch Stadium. Inside yesterday's coverage were several well produced commercials for the race. This is a great example of reaching out to people that aren't the core customer of drag racing. Great plan, great commercial.

Way to go NHRA!

 

[PJ]

thats good to hear

 

[none]

I really felt like the Houston race was advertised much more aggressively (during the NASCAR races etc.) and the Saturday attendance looked much larger than in years past..........