Since I have some experience in Marketing, it's all about catching the Young to buy your products! Most older people are Brand loyal with just about anything they consume! Which is why advertisers target that 18-24 Demo so hard!
don't you think the demographic really depends on your "product"???
what if you are a country flush with oil dollars? And your only other industry is tourism? As people age, their lifestyles change and they enter completely new markets that your 18-24 demo would not even consider, Business productivity products, vacation land, retirement planning, long term investment, gambling, leisure vacations, sporting equipment geared to the senior and middle ages, health and aftercare products for their loved ones or themselves for that matter,
Perhaps that's another reason the sponsorship dollars are drying up? they are making the myopic mistake of targeting a thinning youth market? And ignoring the boomers?
I have always hoped one day Cory Mac would capture a championship. Ever since he missed attending that one race in Montreal Quebec. The first time I met him in 1989 iirc, we were parked in the grass in line to get into a points race at Beech Bend in front of him. In a swarm of billions of mosquitoes and no seeums he came up to introduce himself, what a nice guy, and the next day we beat him in TAD after he loaned us a top pulley.
It cant end this way after he came that close and ran so hard over all those years, It just ain't right, But I guess life just aint fair sometimes.