Joe, I believe it has to do with artwork (including tattoos), fashions, and custom cars, and I think it's referred to as Kustom Kulture. Kinda like stuff dealing with Von Dutch, Ed "Big Daddy" Roth, and the Barris Brothers. That's all I have to say about that.
Thanks for the help guys, I did get a hold of the promoter. It's Basically a show for Drag racing/ Hot Rodding art, custom Paintings, etc... I'll definately go check it out!