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(New Rochelle, NY) - Sidney Frank Importing Co., Inc., the importer of Jägermeister Liqueur, is pleased to announce that it will continue its primary sponsorship of Max Naylor’s NHRA Pro Stock team. Jägermeister’s groundbreaking sponsorship of the team, which began in 2006, marked the first time a distilled spirit became a major sponsor of any NHRA team.
Says team owner Max Naylor, “This is a dream come true. Jägermeister has been a wonderful sponsor, and the fans have certainly noticed. Jägermeister has raised the NHRA party level up a notch and set the standard as a team sponsor. As they have added more to the NHRA experience, they have gained loyal customers throughout the country.”
Jägermeister Racing’s first year included the creation of NHRA’s most thrilling traveling billboard and hospitality tent as well as one of the season’s most dramatic crashes followed by a “resurrection” race to the quarterfinals. At age 53, Max Naylor is currently in the top running for the NHRA Rookie of the Year.
The Jägermeister pit has become a center of excitement and activity at race weekends, and the team promises to bring even more to each race. In addition to Jägermeister promotional models, giveaways, and the sensational Jägermeister hospitality tent, look for more Jägermeister Rock and Racing events in the coming season. Jägermeister-sponsored bands will play during race weekends, making each race a complete event. “We’ll be turning up the volume on and off the track,” says Bill Nychay, Director of Marketing/Sponsorship for Naylor Racing.
“We could not have picked a better ambassador to represent our product,” says Lee Einsidler, CEO of Sidney Frank Importing. “Max Naylor and all at Naylor Racing have been exceptional in spreading the spirit of Jägermeister. We’re looking forward to another exciting year at the track.”
For more information, visit www.nhra.com, www.naylorracing.com, and www.jager.com.
About Jägermeister
Imported from Germany and made with herbs and spices, Jägermeister is the most popular shot brand in the United States and the leading imported cordial. Known for its creative marketing and innovative promotions, Jägermeister is proud to be a part of the NHRA and a sponsor of Naylor Racing. Jägermeister is imported by Sidney Frank Importing Co., Inc. of New Rochelle, NY who encourages responsible drinking for those 21 and over.
JÄGERMEISTER STAYS ON TRACK WITH MAX NAYLOR RACINGAS AS THE TWO TEAM UP FOR ANOTHER YEAR
(New Rochelle, NY) - Sidney Frank Importing Co., Inc., the importer of Jägermeister Liqueur, is pleased to announce that it will continue its primary sponsorship of Max Naylor’s NHRA Pro Stock team. Jägermeister’s groundbreaking sponsorship of the team, which began in 2006, marked the first time a distilled spirit became a major sponsor of any NHRA team.
Says team owner Max Naylor, “This is a dream come true. Jägermeister has been a wonderful sponsor, and the fans have certainly noticed. Jägermeister has raised the NHRA party level up a notch and set the standard as a team sponsor. As they have added more to the NHRA experience, they have gained loyal customers throughout the country.”
Jägermeister Racing’s first year included the creation of NHRA’s most thrilling traveling billboard and hospitality tent as well as one of the season’s most dramatic crashes followed by a “resurrection” race to the quarterfinals. At age 53, Max Naylor is currently in the top running for the NHRA Rookie of the Year.
The Jägermeister pit has become a center of excitement and activity at race weekends, and the team promises to bring even more to each race. In addition to Jägermeister promotional models, giveaways, and the sensational Jägermeister hospitality tent, look for more Jägermeister Rock and Racing events in the coming season. Jägermeister-sponsored bands will play during race weekends, making each race a complete event. “We’ll be turning up the volume on and off the track,” says Bill Nychay, Director of Marketing/Sponsorship for Naylor Racing.
“We could not have picked a better ambassador to represent our product,” says Lee Einsidler, CEO of Sidney Frank Importing. “Max Naylor and all at Naylor Racing have been exceptional in spreading the spirit of Jägermeister. We’re looking forward to another exciting year at the track.”
For more information, visit www.nhra.com, www.naylorracing.com, and www.jager.com.
About Jägermeister
Imported from Germany and made with herbs and spices, Jägermeister is the most popular shot brand in the United States and the leading imported cordial. Known for its creative marketing and innovative promotions, Jägermeister is proud to be a part of the NHRA and a sponsor of Naylor Racing. Jägermeister is imported by Sidney Frank Importing Co., Inc. of New Rochelle, NY who encourages responsible drinking for those 21 and over.
