In the boardroom......
"Hey, I've got an idea. Let's leave ticket prices where they are and try to sell the 'it's a great value' angle. That way, there's still no incentive for people in this economy to come spend money here. As a benefit, event sponsors will see less people in the stands and stay away!"
"Also, let's see if we can get cooperation from the monster truck event organization and have them put on an event in Anaheim stadium the same weekend as the Winternationals!"
"Good work."