The other perspective is... you're as high as you can go with ESPN, they aren't going to promote the sport any further, in fact possibly less, even though you're footing the bill. Why not take a step back to a different network for the possibility to advance 3 steps forward. How did it work out for IndyCar? Not very well to start with, but now that NBCSN has F1 and trying to sign on many other sports, it is quickly rising. (The other thing to consider is IndyCar is also in a position of NHRA when it comes to a small dedicated fan base and low low ratings due to the product. Oh and the whole IRL/CART split made a lot of people leave and not come back. Kinda like 1,000 feet vs 1,320? Hmm.. but I digress...) NHRA should take a chance with one of the other networks like NBCSN or CBS Sports Network (which airs Lucas Oil Off Road Racing already and Powerboat Racing) and see where they can go. Not to mention NASCAR is headed back to NBC and Fox only. ESPN wanted out of that game too. I really think ESPN is outgrowing even itself to a point. Nothing lasts forever. I leave ESPN2 on at work. Do you know what it is all day? Talk shows. Talk shows in the morning talk shows in the afternoon then sportscenter. It's all the same garbage. It's no better than watching CNN talk about the same story over and over. Same thing with ESPNNEWS, how many times can you replay the same highlights in a row?
How about NHRA going to NBC/NBCSN and even managing to score a few events on the main network. The U.S. Nationals live on Monday on NBC? Why the hell not? Everyone needs to get off the ESPN is the only and best option. Quit hoping that because ESPN is the biggest and the best that some NFL fan might tune in to see a game or leave the channel on and happen to see NHRA and go "Huh.. Can't believe I never followed this sport.. better call my buddies and have them tune in!" The casual viewer is going to keep right on flipping when they see cars instead of stick and ball sports. They've had 13 exclusive years and what have we gotten?