I mean how big a deal is it really...yeah they sponsor the series, but they dont sponsor Matt Hagan. What would it matter if he said, "I like Rockstar better than Full Throttle, Gatorade more than PowerADE, and Mountain Dew more than Mello Yellow." What if any implications would there be? They may not be fond of it, but they can't tell him what to drink. Just like they can't make every driver sip full throttle. They don't own the Drivers and Teams, they just sponsor the platform.