Ask anybody really in the know ... and I guarantee they will tell you that a top B.A.S.S. competitor earns way more $$ than any NHRA driver. Last years winner of this particular event won $500,000 just for fishing in a single event. Outdoorsmen shows have always been a cash cow for ESPN. Some of the footage actually showed spectators sitting on the river banks watching guys fish, good grief. But, the hunting / fishing enthusiasts in this country way out number us drag fans. FACT ! Also, I think the B.A.S.S. organization and ESPN have some form of partnership. B.A.S.S. does not have its own website ... it is part of the ESPN website.You wouldn't believe how big competitive professional fishing is. These guys wear shirts that have as many logos as any race car driver's suit does, and their boats are incredibly expensive.