To be somewhat fair to NHRA, at that time Powerade/Full Throttle was the title sponsor of the series. Monster was a direct competitor (non Coca-Cola brand). NHRA was in a tough spot, protect the series sponsor and piss of a team's sponsor, or piss off the series sponsor and please the sponsor of 1 team. As has been mentioned in this thread, Coca-Cola now owns a 1/6th share of Monster, so there won't be any conflicts of interest for the sanctioning body, so we should be able to see Monster girls and get samples if that is what they want to do. You guys act like the NHRA is sitting around thinking of ways to piss off teams/sponsors because they have nothing else to do, they could have kept out Monster altogether back then if they wanted to. Instead, KBR got 3 years out of the deal which is a pretty good run for sponsors these days.