oberto sponsors racing i'm guessing because someone high up likes motorsports. if the owner/s of outback steakhouse loved drag racing, we mite see an outback nitro car, but we don't.
to many avenues these days to advertise. nhra is a niche' market. nothing more. nothing less. that being said, here is oberto and jim dunn's 5th year together. that is really worth celebrating.
and why?....for the rite price, nhra offers a certain level of exposure, and it's not about being in the winner's circle, it's about being out there and being visible and approachable.
a little tv time, and occasionally a little extra tv time with a few rounds wins certainly doesn't hurt......i'm sure 7-11 feels the same way.....canidae.....mooneyes.....and the entire slew of wonderful
sponsors that jim brings to the sport. oberto sponsors a car that rarely makes it past 2nd rnd., yet they return. they are getting their money's worth.