I don't fundamentally disagree, but are you telling me that eons ago people came to see Ben Hur race chariots rather than just the racing itself?

I'd be the one guy in the audience scrutinizing the differences between chariots and the horse-power they were using.
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(BTW, is this what they mean by 4-Wide?)
I think my interest being more in the cars than the drivers stems from being a [little guy] racer myself. You know how racers are... our egos say, "I can beat that <guy/gal> given equivalent equipment" even if we know that's not necessarily true. And as such I'm far more interested in the technology of the cars and how or if it confers an advantage for winning (or ease of maintenance, or longevity of parts). Plus I'm a mechanical engineer and frame the entire world in that context - what works, how it works, why it works, etc.
Still, there are drivers I respect and are my favorites - although that's not why I go. Which brings up a bit of a sore spot in that there is very little innovation anymore. In the early '70s when I started going to the Big Show every event you saw something new about the cars to gain a performance advantage, and ETs/ speeds reflected that. Now it's mostly crew chief voodoo and that things have become so highly optimized that performance gains are in very small increments.
I do have to mention that Roland Leong elevated the "drivers are secondary" theory to an artform: I have a race car; I'll find a driver.