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Aurora , Illinois ( February 16, 2007 ) – O’Reilly Auto Parts has entered into an agreement to become title sponsor of the Live Nation Motor Sports Thunder Jam™ property. The first event of the O’Reilly Auto Parts Thunder Jam presented by Torco Racing Fuels will be March 17 in McAllen , Texas , in the southern part of the state at Edinburg International Racetrack.
"With our growth into 26 states and dominance in Motorsports Marketing, the Thunder Jam is a natural fit. O'Reilly Auto Parts strives to bring our customers the best opportunities in motorsport events and our affiliation with Live Nation will help us reach a new market segment of grassroot motorsport fans," stated Ron Byerly, Vice President of Advertising and Marketing for O'Reilly Auto Parts.
The O’Reilly Auto Parts Thunder Jam is a twelve-event drag racing entertainment series featuring some of the wildest and fastest exhibition vehicles on the planet, including jet-powered cars and wheelstanders. The Thunder Jam emphasizes the entertainment aspects of drag racing. In addition, the event brings out local sportsman racers from the surrounding markets.
“The steady growth of the Thunder Jam property is a testament to our dedication of bringing an action packed night of family-oriented motorsport entertainment to cities across the country,” said Live Nation Motor Sports/Thunder Jam vice president of marketing Jim Marchyshyn . “The ‘Thunder Jam’ appeals to a wide-range of fans and families seeking an affordable night of entertainment.
“We’d like to welcome O’Reilly Auto Parts to the Thunder Jam series,” added Marchyshyn.
The O’Reilly Auto Parts Thunder Jam presented by Torco Racing Fuels schedule:
About O’Reilly Auto Parts
O’Reilly Auto Parts is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment and accessories in the United States , serving both the do-it-yourself and professional installer markets. Founded in 1957 by the O’Reilly family, the Company operated 1,659 stores within the states of Alabama , Arkansas , Florida , Georgia , Illinois , Indiana , Iowa , Kansas , Kentucky , Louisiana , Minnesota , Mississippi , Missouri , Montana , Nebraska , North Carolina , North Dakota , Oklahoma , South Carolina , South Dakota , Tennessee , Texas , Virginia , Wisconsin and Wyoming as of January 1, 2007 .
O’REILLY AUTO PARTS NAMED TITLE SPONSOR OF THUNDER JAM™ EVENTS
Aurora , Illinois ( February 16, 2007 ) – O’Reilly Auto Parts has entered into an agreement to become title sponsor of the Live Nation Motor Sports Thunder Jam™ property. The first event of the O’Reilly Auto Parts Thunder Jam presented by Torco Racing Fuels will be March 17 in McAllen , Texas , in the southern part of the state at Edinburg International Racetrack.
"With our growth into 26 states and dominance in Motorsports Marketing, the Thunder Jam is a natural fit. O'Reilly Auto Parts strives to bring our customers the best opportunities in motorsport events and our affiliation with Live Nation will help us reach a new market segment of grassroot motorsport fans," stated Ron Byerly, Vice President of Advertising and Marketing for O'Reilly Auto Parts.
The O’Reilly Auto Parts Thunder Jam is a twelve-event drag racing entertainment series featuring some of the wildest and fastest exhibition vehicles on the planet, including jet-powered cars and wheelstanders. The Thunder Jam emphasizes the entertainment aspects of drag racing. In addition, the event brings out local sportsman racers from the surrounding markets.
“The steady growth of the Thunder Jam property is a testament to our dedication of bringing an action packed night of family-oriented motorsport entertainment to cities across the country,” said Live Nation Motor Sports/Thunder Jam vice president of marketing Jim Marchyshyn . “The ‘Thunder Jam’ appeals to a wide-range of fans and families seeking an affordable night of entertainment.
“We’d like to welcome O’Reilly Auto Parts to the Thunder Jam series,” added Marchyshyn.
The O’Reilly Auto Parts Thunder Jam presented by Torco Racing Fuels schedule:
- March 17 – Edinburg International Raceway, Edinburg , Texas
- May 5 – Motor Mile Dragway, Roanoke , Va.
- June 9 – US 41 Dragway , Morocco , Ind.
- June 23 – Kanawha Valley Motorsports Park , Charleston , W.V.
- June 30 – San Antonio Raceway, San Antonio , Texas
- July 7 – Tulsa Raceway Park , Tulsa , Okla.
- July 7-Mid American Motorplex, Omaha , Neb.
- July 21 – Skyview Drags, Binghamton , N.Y.
- August 4 – Farmington Dragway, Farmington , N.C.
- September 15 – Carolina Dragway, Jackson , S.C.
- September 1- Lancaster Motorsports Park , Buffalo , N.Y.
- October 13 – Immokalee Regional Raceway, Immokalee , Fla.
About O’Reilly Auto Parts
O’Reilly Auto Parts is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment and accessories in the United States , serving both the do-it-yourself and professional installer markets. Founded in 1957 by the O’Reilly family, the Company operated 1,659 stores within the states of Alabama , Arkansas , Florida , Georgia , Illinois , Indiana , Iowa , Kansas , Kentucky , Louisiana , Minnesota , Mississippi , Missouri , Montana , Nebraska , North Carolina , North Dakota , Oklahoma , South Carolina , South Dakota , Tennessee , Texas , Virginia , Wisconsin and Wyoming as of January 1, 2007 .
