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Wilmington, North Carolina, January 4th , 2007 Scott Griffin's Serta sponsored Top Fuel drag racing team has been selected as a finalist for the North Carolina Motorsports Association Motorsports Industry marketing award. The Award recognizes outstanding achievement in the area of event and program marketing by companies which manage, create, and activate marketing campaigns. As a result of SGM's efforts, Serta inked Accor hotels, whose brands include Motel 6 and Red Roof Inn. Accor has long been a supporter of the National Hot Rod Association through numerous marketing campaigns most notable of which is the "Who Got the Light" award.
The awards, which cover all facets of the Motorsports Industry, will be made at the NCMA banquet on Tuesday, January 30, 2007 at the Embassy Suites and Convention Center, Charlotte, North Carolina. Other finalists include NASCAR veterans Lowe's Motorsports and DuPont Motorsports. Benny Parsons, International Motorsports Hall of Fame Inductee and 1973 NASCAR Cup Champion, will be honored with the NCMA Motorsports Achievement Tribute Award which began with the Bill France Tribute Dinner in 2004.
The nomination caps a Scott Griffin start-up drag racing season that included an impressive array of top qualifying and elimination rounds highlighted by the Suzuki Motor City Nationals in Milan, Michigan. The team, crewed by veteran Lance Larsen and driven by Andrew Cowin, qualified #1, set a new track speed record, and went on to claim its first victory.
"This is a very special honor for this team," said Jim Brandhorst, Vice President, and Director, Marketing. "It really recognizes and underscores our commitment to driving our client's business."
"We're very proud to have been nominated by the NCMA along side of the giants in Motorsports," said team owner Scott Griffin. " I think the 2006 season exceeded everyone's expectations, including mine. We're all looking forward to a robust competition in 2007."
ABOUT SCOTT GRIFFIN MOTORSPORTS
Scott Griffin Motorsports is a Top Fuel drag racing team that competes in both the NHRA PowerAde series and the IHRA series. Its mission is to help sponsors create and sustain competitive advantage. The management and advisory board taken together have over 150 years of relevant experience in Motorsports and marketing, offering clients unique experience-based consulting. The goal is to achieve marketplace results-effectively, efficiently and quickly.
ABOUT THE NORTH CAROLINA MOTORSPORTS ASSOCIATION
The NCMA, led by Executive Director Andy Papathanassiou, is the voice of the North Carolina Motorsports industry, representing businesses that support more than 26,000 North Carolina jobs, with an annual economic impact of $5.9 billion. Richard Petty is Chairman and Rick Hendrick is Vice Chairman of the NCMA Board of Trustees. Steve Earwood, president of Rockingham Dragway, is the Board of Directors Chairman.
North Carolina Motorsports Association Nominates Scott Griffin Motorsports for Outstanding Marketing Achievement
Top Fuel Dragster start-up team vies for inaugural award with NASCAR racing veterans Lowe's Motorsports and DuPont Motorsports
Wilmington, North Carolina, January 4th , 2007 Scott Griffin's Serta sponsored Top Fuel drag racing team has been selected as a finalist for the North Carolina Motorsports Association Motorsports Industry marketing award. The Award recognizes outstanding achievement in the area of event and program marketing by companies which manage, create, and activate marketing campaigns. As a result of SGM's efforts, Serta inked Accor hotels, whose brands include Motel 6 and Red Roof Inn. Accor has long been a supporter of the National Hot Rod Association through numerous marketing campaigns most notable of which is the "Who Got the Light" award.
The awards, which cover all facets of the Motorsports Industry, will be made at the NCMA banquet on Tuesday, January 30, 2007 at the Embassy Suites and Convention Center, Charlotte, North Carolina. Other finalists include NASCAR veterans Lowe's Motorsports and DuPont Motorsports. Benny Parsons, International Motorsports Hall of Fame Inductee and 1973 NASCAR Cup Champion, will be honored with the NCMA Motorsports Achievement Tribute Award which began with the Bill France Tribute Dinner in 2004.
The nomination caps a Scott Griffin start-up drag racing season that included an impressive array of top qualifying and elimination rounds highlighted by the Suzuki Motor City Nationals in Milan, Michigan. The team, crewed by veteran Lance Larsen and driven by Andrew Cowin, qualified #1, set a new track speed record, and went on to claim its first victory.
"This is a very special honor for this team," said Jim Brandhorst, Vice President, and Director, Marketing. "It really recognizes and underscores our commitment to driving our client's business."
"We're very proud to have been nominated by the NCMA along side of the giants in Motorsports," said team owner Scott Griffin. " I think the 2006 season exceeded everyone's expectations, including mine. We're all looking forward to a robust competition in 2007."
ABOUT SCOTT GRIFFIN MOTORSPORTS
Scott Griffin Motorsports is a Top Fuel drag racing team that competes in both the NHRA PowerAde series and the IHRA series. Its mission is to help sponsors create and sustain competitive advantage. The management and advisory board taken together have over 150 years of relevant experience in Motorsports and marketing, offering clients unique experience-based consulting. The goal is to achieve marketplace results-effectively, efficiently and quickly.
ABOUT THE NORTH CAROLINA MOTORSPORTS ASSOCIATION
The NCMA, led by Executive Director Andy Papathanassiou, is the voice of the North Carolina Motorsports industry, representing businesses that support more than 26,000 North Carolina jobs, with an annual economic impact of $5.9 billion. Richard Petty is Chairman and Rick Hendrick is Vice Chairman of the NCMA Board of Trustees. Steve Earwood, president of Rockingham Dragway, is the Board of Directors Chairman.
