NiTEO Products Joins Kalitta Motorsports to Kick-Off 2020 NHRA Mello Yello Drag Racing Season
OZIUM® highlights brands that include Pyroil™, Car Brite™ and Hi-Tech® that will be represented
YSILANTI, MI (February 6, 2020) - NiTEO Products has agreed to a multi-year sponsorship program with Kalitta Motorsports, the multi-time world championship drag racing team, supplying multiple brands and products beginning at the 60th annual NHRA Winternationals. More than 50 products highlighted by OZIUM® air sanitizer and Pyroil™ automotive chemicals will be used daily by Kalitta mechanics and crew chiefs on all three race teams.
“The return of Pyroil to the drag racing scene is far overdue. It has been a storied brand in NHRA for many years,” said Cameron Evans, CEO of NiTEO Products. “The Kalitta team is a trusted technical partner, so you’ll see us further develop NiTEO brands and products around their pit area, transporters and at their Michigan headquarters. From cleaning the cars and transporters to assisting in a service between rounds, the exact same products the team uses are what our customers buy in retail and installer markets. We are proud of that.”
NiTEO brands in the Kalitta Motorsports program include OZIUM air sanitizers, Pyroil parts cleaner, Car Brite™ and Hi-Tech® detail products, Motor Medic® engine degreaser, as well as Cyclo® thread locker, anti-seize, silicone and gasket products. Throughout the season the team will be hosting NiTEO brand representatives at various NHRA national events. Additionally, they will be participating in the pit-side hospitality program and business-to-business program managed by the Kalitta Motorsports marketing team.
“This is an exciting opportunity for Kalitta Motorsports to partner with a multi-brand marketer,” said Chad Head, General Manager of Kalitta Motorsports. “There are a ton of products we use every day that are represented by NiTEO. We were blown away with how the aerosol parts cleaner did the job, it evaporated and didn’t leave a big smell behind. Plus, we are using OZIUM in the trailers to take care of daily issues like lingering nitro smell. Their stuff works.”
The featured brand on the race cars will be OZIUM. As a major retail brand of air sanitizers and odor eliminators, OZIUM is available at Wal-Mart, Target, Amazon, Dollar General, Advance Auto Parts, O’Reilly, AutoZone, Home Depot, Ace Hardware, True Value and many other retailers.
About Kalitta Motorsports:
Based in Ypsilanti, Mich., Kalitta Motorsports is a Top Fuel and Funny Car drag racing team in the NHRA (National Hot Rod Association) Mello Yello Drag Racing Series. The team was founded and is owned by drag racing icon Connie “the Bounty Hunter” Kalitta. For more than 60 years, Connie has been involved in the sport as a driver, tuner, and team owner. Kalitta Motorsports is one of the most successful teams in the history of auto racing with seven world championships and over 100 national event titles in five different professional drag racing sanctioning bodies since it was established by Connie in 1959.
About NiTEO Products:
NiTEO is a premier formulator, manufacturer and marketer of automotive air care, maintenance chemical, appearance and car wash products under several leading brands including OZIUM, Pyroil, Motor Medic, Cyclo, Car Brite, Hi-Tech, Rain Dance®, and Trans-Mate™. NiTEO offers a comprehensive line of fuel additives, parts cleaners, starting fluids, brake fluid, power steering fluid, as well as waxes and polishes, tire dressings, soaps, degreasers and detail accessories. For more information, visit www.niteoproducts.com.
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