Northeast Outlaw Pro Modified Association (NEOPMA) and Mercury Communications Group (MCG) Announce Partnership Focused on Fan Engagement Strategies.
9-30-2011 New York, NY - NEOPMA, one of the oldest and most prestigious club for Pro-Mod racers (est. 1992), and MCG announced a partnership that will create a variety of marketing strategies focused on socializing and promoting the drag racing experience with fans.
These online and mobile marketing efforts will allow fans to get closer to NEOPMA's racing teams, affiliates, sponsors and events and benefit from exclusive access, updated news, discounts and rewards.
"We are very pleased to be announcing this strategic alliance with NEOPMA. Drag Racing is very exciting, precise and competitive sport and it's a natural extension to engage the competitive and passionate nature of fans. By virtue of their reputation and experience in the sport, NEOPMA is an ideal partner" said Jaco Visser, SVP of MCG.
"The NEOPMA feels the MCG partnership will help the Pro Mod teams gain more visibility and recognition to the fans of Drag Racing, and for Partner Tracks, drive larger fan attendance, and for the Association help gain more visibility to Sponsors. This is a win-win situation for all involved" states Vito Micciolo, VP of Marketing of NEOPMA.
9-30-2011 New York, NY - NEOPMA, one of the oldest and most prestigious club for Pro-Mod racers (est. 1992), and MCG announced a partnership that will create a variety of marketing strategies focused on socializing and promoting the drag racing experience with fans.
These online and mobile marketing efforts will allow fans to get closer to NEOPMA's racing teams, affiliates, sponsors and events and benefit from exclusive access, updated news, discounts and rewards.
"We are very pleased to be announcing this strategic alliance with NEOPMA. Drag Racing is very exciting, precise and competitive sport and it's a natural extension to engage the competitive and passionate nature of fans. By virtue of their reputation and experience in the sport, NEOPMA is an ideal partner" said Jaco Visser, SVP of MCG.
"The NEOPMA feels the MCG partnership will help the Pro Mod teams gain more visibility and recognition to the fans of Drag Racing, and for Partner Tracks, drive larger fan attendance, and for the Association help gain more visibility to Sponsors. This is a win-win situation for all involved" states Vito Micciolo, VP of Marketing of NEOPMA.
