Kenny bernstein’s perspective on the relationship with budweiser (1 Viewer)

LAKE FOREST , Calif. (March 16) -- Quotes from Kenny Bernstein

“While we are disappointed by the news, the 30 years we’ve spent with Budweiser have been memorable and we’ve had experiences because of that relationship we’ll will never forget.

“We owe a debt of gratitude to all the Budweiser employees and wholesalers we’ve worked with through the years, as well as the fans and friends who have followed and supported us beginning with the Funny Car era.

“The Budweiser sponsorship has provided us the opportunity to make a career in the sport that we love while fielding championship-caliber teams through the years. It has been a wonderful win-win relationship for three decades.

“As a driver, Brandon has 17 career victories to his credit and to this date holds the distinguished record of having the most successful career launch of any Funny Car or Top Fuel driver in NHRA history.

“We’re passionate about the sport of NHRA drag racing and plan to continue if we can secure sponsorship. We are moving forward with the search for a replacement so that we can field an NHRA team in 2010 with Brandon as the driver.

“We are proud of our long-term sponsorships, not only with Budweiser, but we’re also celebrating our 31st season with LaPaz party mixes, 22nd anniversary with Mac Tools, and our seventh season with Lucas Oil. We believe that taking a proactive role in initiating programs and promotions that help sell product and build brand awareness has been an integral part of retaining our sponsorship associations through the years. Coupled with the success we’ve had on the racetrack while flying the Budweiser colors, including six NHRA championships and 85 national event victories between Brandon and me, then it’s a very attractive opportunity for another sponsor.

“We pride ourselves on ethics and integrity. We recognize you can’t have success without good people, and we have a skilled staff that offers the opportunity for a turn-key program that is inclusive from marketing and sales to public relations, highlighted by a race team that is professional and capable of winning on Sunday.”
 
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