[coverattach=1]NORWALK, Ohio, February 3, 2009 - John Deere and the International Hot Rod Association have entered into a marketing and sponsorship agreement that will make John Deere the official equipment provider for the IHRA.
With corporate offices just a few hours down the road from IHRA headquarters, John Deere (NYSE: DE) is truly a worldwide corporate brand. John Deere manufactures, distributes, and finances a full line of equipment for use in agriculture, construction, forestry, and lawn and grounds care; manufactures engines and other powertrain components for John Deere equipment and other manufacturers; and provides credit and other services to customers around the world.
Deere & Company, founded in 1837 (collectively called John Deere), has grown from a one-man blacksmith shop into a corporation that today does business around the world and employs approximately 52,000 people. The company continues to be guided, as it has been since its beginning, by the core values exhibited by its founder: integrity, quality, commitment and innovation.
“We are extremely excited to welcome John Deere to the IHRA family” said IHRA President Aaron Polburn. “To have a company like John Deere believe in the value of the IHRA and the Nitro Jam Series is very refreshing in these difficult economic times.”
About IHRA
Headquartered in Norwalk, Ohio, the International Hot Rod Association (IHRA), a division of Feld Motor Sports, promotes professional, semi-professional and local-level racing opportunities for drivers at all levels. The $21.5 million IHRA Nitro Jam™ Drag Racing Series is a 10-event North American professional drag racing circuit. In 2009, the series will be comprised of eight events in major cities throughout the United States and two in Canada. IHRA will also host the Champion System Sportsman Nationals presented by VP Racing Fuels, at seven facilities in the United States. The Summit Racing Equipment Pro-Am Tour presented by Mr. Gasket consists of competition at national events and 40 events in six regional divisions, while IHRA’s Summit SuperSeries is conducted nearly every weekend at over 85 IHRA-sanctioned tracks. Providing a safe environment to develop future stars, IHRA offers the Junior Dragster Racing Series for youths ages 8-17 as well as stand-alone, action-packed “Thunder Jam” shows.
About Feld Entertainment, Inc.
Feld Entertainment is the worldwide leader in producing and presenting live entertainment experiences that lift the human spirit and create indelible memories, with 30 million people in attendance at its shows each year. Feld Entertainment's productions have appeared in more than 55 countries on six continents and include Ringling Bros. and Barnum & Bailey®, Disney On Ice, Disney Live!, Doodlebops Live! and now Feld Entertainment Motor Sports.
With corporate offices just a few hours down the road from IHRA headquarters, John Deere (NYSE: DE) is truly a worldwide corporate brand. John Deere manufactures, distributes, and finances a full line of equipment for use in agriculture, construction, forestry, and lawn and grounds care; manufactures engines and other powertrain components for John Deere equipment and other manufacturers; and provides credit and other services to customers around the world.
Deere & Company, founded in 1837 (collectively called John Deere), has grown from a one-man blacksmith shop into a corporation that today does business around the world and employs approximately 52,000 people. The company continues to be guided, as it has been since its beginning, by the core values exhibited by its founder: integrity, quality, commitment and innovation.
“We are extremely excited to welcome John Deere to the IHRA family” said IHRA President Aaron Polburn. “To have a company like John Deere believe in the value of the IHRA and the Nitro Jam Series is very refreshing in these difficult economic times.”
About IHRA
Headquartered in Norwalk, Ohio, the International Hot Rod Association (IHRA), a division of Feld Motor Sports, promotes professional, semi-professional and local-level racing opportunities for drivers at all levels. The $21.5 million IHRA Nitro Jam™ Drag Racing Series is a 10-event North American professional drag racing circuit. In 2009, the series will be comprised of eight events in major cities throughout the United States and two in Canada. IHRA will also host the Champion System Sportsman Nationals presented by VP Racing Fuels, at seven facilities in the United States. The Summit Racing Equipment Pro-Am Tour presented by Mr. Gasket consists of competition at national events and 40 events in six regional divisions, while IHRA’s Summit SuperSeries is conducted nearly every weekend at over 85 IHRA-sanctioned tracks. Providing a safe environment to develop future stars, IHRA offers the Junior Dragster Racing Series for youths ages 8-17 as well as stand-alone, action-packed “Thunder Jam” shows.
About Feld Entertainment, Inc.
Feld Entertainment is the worldwide leader in producing and presenting live entertainment experiences that lift the human spirit and create indelible memories, with 30 million people in attendance at its shows each year. Feld Entertainment's productions have appeared in more than 55 countries on six continents and include Ringling Bros. and Barnum & Bailey®, Disney On Ice, Disney Live!, Doodlebops Live! and now Feld Entertainment Motor Sports.
