Nitromater
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If I were Kenny Bernstein, I'd be thinking...
- Thread starter sammi
- Start date
InBev is suredly slowly destroying an American institution. It makes me sick. Having grown up in Missouri and having seen the influence of AB on the entire states economy in years past...it is sad to see what InBev has done in order to "streamline" the brewer. They must have gotten a discounted ad agency to produce this years Superbowl ads...they all sucked!
I'm casting my vote the only way it will count...never buying another AB product and telling people why.
I'm casting my vote the only way it will count...never buying another AB product and telling people why.
The production costs and airtime of just ONE of those subpar ads would fund Kenny's Top Fuel digger for an entire year...Their discounted ad time is in the $2.5-2.7M area.. and production costs on one of those ads has to be around the same price....Yes, it reaches 96Million (predominatley Male) people for 30 seconds at a time...but can you shake its hoof or get a signed piston from a Clydesdale? IM just sayin...
yoda
Nitro Member
Nope- but that obviously isn't in the marketing plan of InBev or the few heads that still make decisions at AB... Its a beer that is designed to appeal to a wide, ground level base. It does that with its multi-million dollar ad campaigns on major sporting events, it's in-store placement agreements and the few operations/ events that it feels it NEEDS to be in the face (or BE "the Face") of.
If everyone here stopped drinking Bud...
If everyone that went to a National event stopped drinking Bud...
If everyone that went to ANY kind of drag race stopped drinking Bud...
Would they even notice?
Too Big To Fail comes to mind....
Thanks for all the great years, AB. Good luck on your next venture.
NEXT!
BaldyLochs
Nitro Member
Man that is so funny - I too said the exact thing to my Dad watching yesterday
Absolutely right Martin !! Just look at the TV ratings for the Superbowl when they are available, 10's of millions of households watching. Doesn't even include the rest of the global audience which gets larger every year.
Pretty simple math ... be visible to a very small drag racing audience, or hit 10's of millions worldwide.
If 30,000 people attend each of 23 NHRA events ... that's less than 1 million people. Naturally, not all of them are beer drinkers (obviously) and many fans attend more than 1 National event per year. The Superbowl broadcast provides a fairly captive audience of a broad demographic a single 4 hour window in which their commercials and products are a big part of. I'll bet you the stadium sold twice as many $10 Buds at the Superbowl game than any National event track does over an entire weekend.
This isn't InBev snubbing anybody ... its simple economics. If every NHRA loyal Bud drinker switched brands from an entity as large as Budweiser, InBev wouldn't even notice.
mw6789
Nitro Member
ABSOLUTELY---I would venture to say that KB would not be where he is today without AB. I was an incredible run---and I am sure the AB relationship made KB a wealthier man. And as Martin and others explained, there were probably more short pregnant women in brown pants that saw the Bud ads during the Super Bowl than the total amount of spectators that saw the big red car blast down the drag strip in 2009. Sorry (save the hate mail cause I love our sport as much as anybody), but there is just no comparision. NHRA is just a blip on the scale for most advertisers and if everybody who loves it never drank another Bud----nobody would care.
Gregg Pickens
Nitro Member
I have this discussion with my wife all of the time, she works in advertising. It can't always just be about the numbers. I know one Super Bowl ad reaches more eyeballs then a year of Top Fuel racing does but its the quality that counts. Drag Racing fans are extremely loyal to sponsors and say so with their wallets.
There have been a few large mergers where non-US companies bought big named US businesses only to slowly run them into the ground. At that point the original owners bought them back for penny's on the dollar and brought them back to life. We can only hope that this is how it plays out with Budweiser.
There have been a few large mergers where non-US companies bought big named US businesses only to slowly run them into the ground. At that point the original owners bought them back for penny's on the dollar and brought them back to life. We can only hope that this is how it plays out with Budweiser.
sammi
Nitro Member
The problem is record viewership saw 2nd rate commercials for a second rate product. Truly, isn't the Bud experience part of the product and its sales? They did such a pisspoor job, I doubt if anyone is talking about the lame commericials and their unfunny, unhip concepts. Maybe the Belgians have a different sense of humor and national pride.
Sadly, you really can't quantify, too easily, a fine ambassador and his class operation and the cache it brings to their marginal product.
I am sitting here trying to remember any of the commercials....All I remember is being left indifferent.
Maybe the Busch family cold step up and sponsor a couple dozen cars with some of the loot they took in when they sold out.
Mark
Sadly, you really can't quantify, too easily, a fine ambassador and his class operation and the cache it brings to their marginal product.
I am sitting here trying to remember any of the commercials....All I remember is being left indifferent.
Maybe the Busch family cold step up and sponsor a couple dozen cars with some of the loot they took in when they sold out.
Mark
Business, just business. During one game they reached a record number of homes. The 2010 Superbowl was officially the most watched event in american TV history. It bumped the final epsiode of M*A*S*H (still my all time favorite) to #2 on the list. I would say $2 mil invested to reach 106 million viewers is a pretty low cost and smart investment any day of the week.
Went out of my way this weekend to buy two Interstate batteries for my Ford Dually parts getter. Was at the local Copart facility today inspecting two cars that would serve as donor engine/tranny/rearends for a street rod. I pass two other auto parts stores every time I head to my local O'Reilly (or HiLo as my brain always remembers) . . . got to live in the land of "what is" not "what was" . . . your vote with your back pocket is almost the only one that counts.
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