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O’FALLON, MO (Apr. 10, 2008) — Hardee’s, the popular fast-food restaurant chain, has signed on as the title rights sponsor for the American Drag Racing League’s (ADRL’s) 4th annual Hardee’s Georgia Drags May 9-10, at South Georgia Motorsports Park and soon will begin distributing complimentary tickets to the event in what promises to be the largest ticket giveaway promotion in the state’s history.
“The ADRL sponsorship provides Hardee’s with a unique opportunity to bring tens of thousands of new customers through our doors,” said Tim Weigel, Director of Field Marketing. “This kind of exposure made it an easy decision for Hardee’s to get involved. We understand the ADRL set a new attendance record at South Georgia Motorsports Park last season and with Hardee’s help we expect to shatter that mark this year.”
More than 20 Hardee’s outlets in the region will take part in the ticket giveaway, which will distribute more than a quarter of a million complimentary passes to the Hardee’s Georgia Drags. Additionally, several ADRL cars and stars will be making appearances at select Hardee’s restaurants in the weeks leading up to the event, with appearance schedules to be released soon by the participating restaurants.
The Hardee’s Georgia Drags is the third of nine eighth-mile drag racing events being staged this year by the Flowmaster American Drag Racing League presented by the National Guard. The event will feature Pro Extreme Motorcycle, Extreme 10.5, Pro Nitrous and Pro Extreme, the quickest and fastest full-bodied drag racing cars in the world.
“This partnership, with another nationally recognized brand like Hardee’s, speaks volumes about the ADRL’s unique method for delivering world class entertainment to a broad and diverse fan base,” said ADRL Executive Vice President Jeff Fortune. “We are thrilled that Hardee’s has partnered with the ADRL to bring the Hardee’s Georgia Drags to the people of South Georgia and North Florida the ADRL way … absolutely free!”
ABOUT HARDEE’S
Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria , Calif. As of its fiscal 2008 fourth quarter ended Jan. 28, 2008, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,067 franchised, licensed or company-operated restaurants in 42 states and in 13 countries, including 1,141 Carl’s Jr. restaurants and 1,926 Hardee’s restaurants. For more information, or to find a Hardee's near you, go to CKE Restaurants or Hardee's.
ABOUT FLOWMASTER
Flowmaster, Inc. is housed in two ultra-modern facilities in Santa Rosa and West Sacramento , California , together totaling over 400,000 square feet. Flowmaster employs over 250 workers dedicated to building the highest quality U.S.-made exhaust products available. Flowmaster’s product line includes exhaust products for Performance Street , Muscle Cars, Trucks, Street Rods, RVs, Motorhomes, and all types of race applications. With more than 400 different muffler models, 370-plus exhaust systems and numerous exhaust accessories available, Flowmaster offers the choice to fit your specific vehicle needs, or your sound preference from "wild to mild." For more information on Flowmaster, visit Flowmaster System Simulation Software | Fluid Flow Software | Pressure Analysis | CFD system simulation | thermal analysis | NAFEMS | ASME.
ABOUT THE NATIONAL GUARD
The National Guard is the oldest component of the Armed Forces of the United States and one of the nation’s longest enduring institutions. The National Guard operates in all 50 states, three territories (Puerto Rico, Guam and the Virgin Islands) and the District of Columbia . For more information on the National Guard, visit www.1-800-GO-GUARD.com | HOME.
ABOUT THE ADRL
Based in O’Fallon, Missouri , the American Drag Racing League is the nation’s premier sanctioning body for the sport of eighth-mile drag racing. The professional categories featured in the ADRL are Pro Extreme Motorcycle, Extreme 10.5, Pro Nitrous, and Pro Extreme, the quickest doorslammer class in all of drag racing. The 2008 Flowmaster ADRL series presented by the National Guard consists of nine national events run throughout the United States . For more information on the ADRL, visit ADRL.us :: Home.
Hardee’s to Sponsor ADRL
Two Join Forces for Georgia ’s Largest Ticket Giveaway
O’FALLON, MO (Apr. 10, 2008) — Hardee’s, the popular fast-food restaurant chain, has signed on as the title rights sponsor for the American Drag Racing League’s (ADRL’s) 4th annual Hardee’s Georgia Drags May 9-10, at South Georgia Motorsports Park and soon will begin distributing complimentary tickets to the event in what promises to be the largest ticket giveaway promotion in the state’s history.
“The ADRL sponsorship provides Hardee’s with a unique opportunity to bring tens of thousands of new customers through our doors,” said Tim Weigel, Director of Field Marketing. “This kind of exposure made it an easy decision for Hardee’s to get involved. We understand the ADRL set a new attendance record at South Georgia Motorsports Park last season and with Hardee’s help we expect to shatter that mark this year.”
More than 20 Hardee’s outlets in the region will take part in the ticket giveaway, which will distribute more than a quarter of a million complimentary passes to the Hardee’s Georgia Drags. Additionally, several ADRL cars and stars will be making appearances at select Hardee’s restaurants in the weeks leading up to the event, with appearance schedules to be released soon by the participating restaurants.
The Hardee’s Georgia Drags is the third of nine eighth-mile drag racing events being staged this year by the Flowmaster American Drag Racing League presented by the National Guard. The event will feature Pro Extreme Motorcycle, Extreme 10.5, Pro Nitrous and Pro Extreme, the quickest and fastest full-bodied drag racing cars in the world.
“This partnership, with another nationally recognized brand like Hardee’s, speaks volumes about the ADRL’s unique method for delivering world class entertainment to a broad and diverse fan base,” said ADRL Executive Vice President Jeff Fortune. “We are thrilled that Hardee’s has partnered with the ADRL to bring the Hardee’s Georgia Drags to the people of South Georgia and North Florida the ADRL way … absolutely free!”
ABOUT HARDEE’S
Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria , Calif. As of its fiscal 2008 fourth quarter ended Jan. 28, 2008, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,067 franchised, licensed or company-operated restaurants in 42 states and in 13 countries, including 1,141 Carl’s Jr. restaurants and 1,926 Hardee’s restaurants. For more information, or to find a Hardee's near you, go to CKE Restaurants or Hardee's.
ABOUT FLOWMASTER
Flowmaster, Inc. is housed in two ultra-modern facilities in Santa Rosa and West Sacramento , California , together totaling over 400,000 square feet. Flowmaster employs over 250 workers dedicated to building the highest quality U.S.-made exhaust products available. Flowmaster’s product line includes exhaust products for Performance Street , Muscle Cars, Trucks, Street Rods, RVs, Motorhomes, and all types of race applications. With more than 400 different muffler models, 370-plus exhaust systems and numerous exhaust accessories available, Flowmaster offers the choice to fit your specific vehicle needs, or your sound preference from "wild to mild." For more information on Flowmaster, visit Flowmaster System Simulation Software | Fluid Flow Software | Pressure Analysis | CFD system simulation | thermal analysis | NAFEMS | ASME.
ABOUT THE NATIONAL GUARD
The National Guard is the oldest component of the Armed Forces of the United States and one of the nation’s longest enduring institutions. The National Guard operates in all 50 states, three territories (Puerto Rico, Guam and the Virgin Islands) and the District of Columbia . For more information on the National Guard, visit www.1-800-GO-GUARD.com | HOME.
ABOUT THE ADRL
Based in O’Fallon, Missouri , the American Drag Racing League is the nation’s premier sanctioning body for the sport of eighth-mile drag racing. The professional categories featured in the ADRL are Pro Extreme Motorcycle, Extreme 10.5, Pro Nitrous, and Pro Extreme, the quickest doorslammer class in all of drag racing. The 2008 Flowmaster ADRL series presented by the National Guard consists of nine national events run throughout the United States . For more information on the ADRL, visit ADRL.us :: Home.
