[coverattach=1]O’FALLON, MO (July 17, 2009) — Hardee’s Restaurants knows a thing or two about going back for second or third helpings, which in the restaurant business can be considered quite a compliment. So it is with great pride and honor that the National Guard American Drag Racing League (ADRL) announces that Hardee’s has signed on as an event title sponsor for a record third time in 2009 for the ADRL Hardee’s Gateway Drags II, Aug. 7-8, at Gateway International Raceway in Madison, Illinois.
“We’re very excited about putting the Hardee’s name on a third National Guard ADRL race,” Hardee’s Vice President of Marketing and Media Steve Lemley said. “We’ve been involved with ADRL races in Georgia and Kansas earlier this year and the response from our customers has been nothing but positive. The ADRL puts on a great event and really knows how to appeal to our customers, both leading up to the race and at the track.”
Gateway International Raceway is located almost within sight of downtown St. Louis, just across the Mississippi River. Hardee’s national headquarters are in St. Louis and the National Guard ADRL is based in O’Fallon, Missouri, a suburb of the Gateway City.
“Being practically in our backyard, this is obviously a hugely important event to the National Guard ADRL,” series president and CEO Kenny Nowling stated. “Having Hardee’s as our title sponsor for this race offers a big advantage to us in that they also are based nearby, already understand our marketing methods and know what’s involved on their end as a title sponsor. I couldn’t be happier knowing Hardee’s in on board with us for a record third time this year.”
The Hardee’s Gateway Drags II will be the seventh of 10 scheduled events on the 2009 National Guard ADRL Tour. Currently celebrating its fifth full season, the National Guard ADRL is the world’s premier sanctioning body for eighth-mile drag racing. It features five professional classes with no fillers, making for a very fast-paced and exciting race weekend.
ABOUT HARDEE’S
Celebrating more than 48 years in the quick-service industry, Hardee’s Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the fourth fiscal quarter ended January 26, 2009, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,116 franchised, licensed or company-operated restaurants in 42 states and in 14 countries, including 1,195 Carl’s Jr. restaurants and 1,908 Hardee’s restaurants.
ABOUT THE NATIONAL GUARD
The National Guard is the oldest component of the Armed Forces of the United States and one of the nation’s longest enduring institutions. The National Guard operates in all 50 states, three territories (Puerto Rico, Guam and the Virgin Islands) and the District of Columbia.
ABOUT THE ADRL
Based in O’Fallon, Missouri, the National Guard American Drag Racing League is the nation’s premier sanctioning body for the sport of eighth-mile drag racing. The professional categories featured in the National Guard ADRL are Pro Extreme Motorcycle, Extreme Pro Stock, Extreme 10.5, Pro Nitrous and Pro Extreme, the quickest doorslammer class in all of drag racing. The 2009 National Guard ADRL tour consists of 10 national events run throughout the United States.
“We’re very excited about putting the Hardee’s name on a third National Guard ADRL race,” Hardee’s Vice President of Marketing and Media Steve Lemley said. “We’ve been involved with ADRL races in Georgia and Kansas earlier this year and the response from our customers has been nothing but positive. The ADRL puts on a great event and really knows how to appeal to our customers, both leading up to the race and at the track.”
Gateway International Raceway is located almost within sight of downtown St. Louis, just across the Mississippi River. Hardee’s national headquarters are in St. Louis and the National Guard ADRL is based in O’Fallon, Missouri, a suburb of the Gateway City.
“Being practically in our backyard, this is obviously a hugely important event to the National Guard ADRL,” series president and CEO Kenny Nowling stated. “Having Hardee’s as our title sponsor for this race offers a big advantage to us in that they also are based nearby, already understand our marketing methods and know what’s involved on their end as a title sponsor. I couldn’t be happier knowing Hardee’s in on board with us for a record third time this year.”
The Hardee’s Gateway Drags II will be the seventh of 10 scheduled events on the 2009 National Guard ADRL Tour. Currently celebrating its fifth full season, the National Guard ADRL is the world’s premier sanctioning body for eighth-mile drag racing. It features five professional classes with no fillers, making for a very fast-paced and exciting race weekend.
ABOUT HARDEE’S
Celebrating more than 48 years in the quick-service industry, Hardee’s Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the fourth fiscal quarter ended January 26, 2009, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,116 franchised, licensed or company-operated restaurants in 42 states and in 14 countries, including 1,195 Carl’s Jr. restaurants and 1,908 Hardee’s restaurants.
ABOUT THE NATIONAL GUARD
The National Guard is the oldest component of the Armed Forces of the United States and one of the nation’s longest enduring institutions. The National Guard operates in all 50 states, three territories (Puerto Rico, Guam and the Virgin Islands) and the District of Columbia.
ABOUT THE ADRL
Based in O’Fallon, Missouri, the National Guard American Drag Racing League is the nation’s premier sanctioning body for the sport of eighth-mile drag racing. The professional categories featured in the National Guard ADRL are Pro Extreme Motorcycle, Extreme Pro Stock, Extreme 10.5, Pro Nitrous and Pro Extreme, the quickest doorslammer class in all of drag racing. The 2009 National Guard ADRL tour consists of 10 national events run throughout the United States.
