Like him or not, John Force is the face of drag racing. We all thought Bernstein owned funny car, then John and the Think Tank/Super Tuner Consortium started winning championship, after championship, after championship, after championship. Of all professional motorsports, his domination is amongst the longest running, if not THE longest running. His racing family is a huge story for the uninitiated, and I can see why he is the most well-known drag racer amongst the current crop of generations. For me, he's like that Uncle that tells the same joke at every family gathering since I was a child. I can hardly bring myself to offer a courtesy laugh, but I still love him. I prefer to remember the John Force who was a bride's maid for so many years. The same Brute Force that beat Beadle at Fremont and I said, who is this guy? I'm not a believer that any press is good press, but this is good press. I imagine more than a handful of fortune 500 gurus listen.