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(NORWALK, OHIO; Jan. 10, 2007)—Amalie Oil signed a multi-year agreement today to continue its title sponsorship of the Knoll Gas Nitro Jam events in San Antonio and Epping, New Hampshire…ensuring one of the longest-running continual sponsorships in IHRA history will remain intact.
“We’re thrilled Amalie Oil has decided to continue their relationship with us,” IHRA president Aaron Polburn said. “Amalie has always done a terrific job of activating their sponsorships and using their title-sponsored Nitro Jam events as effective marketing platforms for their great product. We always have a lot of fun at the Texas Nationals and North American Nationals…Amalie is a big reason for that.”
The Amalie Oil Texas Nationals will kick off the 2008 Knoll Gas Nitro Jam April 4-6 at San Antonio Raceway. The Amalie Oil North American Nationals will be the eighth event on the ’08 Knoll Gas Nitro Jam schedule and will take place Sept. 5-7 at New England Dragway.
“Amalie has been producing quality lubricants for well over 100 years, and while it will take some time to reach the century mark with title event sponsorship, we are committed to a long-term relationship with the IHRA, its drivers, and fans,” Amalie Oil director of marketing Andrew Bornstein said. “There are few venues in motor sports marketing where we can get the same ‘bang’ for our bucks than with the IHRA. Amalie has been the proud title event sponsor of Texas Nationals since the inaugural year, and have watched the season-opening race grow tremendously. The North American Nationals is always highly anticipated and has historically been the site of multiple record-breaking passes. Our multi-year contract extension will ensure that Amalie remains a fixture in the IHRA for years to come.”
About IHRA
Headquartered in Norwalk, Ohio, the International Hot Rod Association (IHRA), a division of Live Nation, promotes professional, semi-professional and local level racing opportunities for drivers at all levels. The $16.5 million Nitro Jam™ Drag Racing Series is an 11-event North American professional drag racing circuit. In 2008, the series will be comprised of events in 10 major cities throughout the United States and three in Canada. The Summit Racing Equipment Pro-Am Championship presented by Mr. Gasket consists of competition at national events and 40 events in six regional divisions, while IHRA’s Summit SuperSeries is conducted nearly every weekend at over 80 IHRA-sanctioned tracks. Providing a safe environment to develop future stars, IHRA offers the Junior Dragster Racing Series for youths ages 8-17. Stand-alone events include Live Nation’s entertainment-filled “Thunder Jam” shows and the street legal racing and lifestyle event series Kumho Street Warriorz presented by Hooters. More information can be found at NitroJam.com.
About Live Nation
Live Nation is the world’s leading live music company, annually connecting more than 67 million fans with their favorite performers at over 33,000 events. We are the largest producer of live concerts in the world, the second-largest venue management company and have a rapidly growing online presence. Live Nation creates superior experiences for artists and fans, regularly producing tours for the biggest superstars in the business, including The Rolling Stones, Barbra Streisand, Madonna, U2 and Coldplay. Globally, we own, operate and/or have booking rights for more than 170 venues, including House of Blues-branded music venues and prestigious locations such as San Francisco’s Fillmore Auditorium, Nikon at Jones Beach in New York and London’s Hammersmith Apollo and Wembley Arena. Live Nation’s websites collectively are the second most popular entertainment event websites in the United States, according to Nielsen//NetRatings. Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol “LYV.” For more information regarding concerts near you, Live Nation and its businesses, please visit our website at Live Nation | Find Concert Tickets, Tour Dates, & Seating Charts.
Amalie Oil Renews Nitro Jam Title Sponsorships for Epping and San Antonio Events
Texas Nationals and North American Nationals will be “Better than they have to be” with Amalie involvement
(NORWALK, OHIO; Jan. 10, 2007)—Amalie Oil signed a multi-year agreement today to continue its title sponsorship of the Knoll Gas Nitro Jam events in San Antonio and Epping, New Hampshire…ensuring one of the longest-running continual sponsorships in IHRA history will remain intact.
“We’re thrilled Amalie Oil has decided to continue their relationship with us,” IHRA president Aaron Polburn said. “Amalie has always done a terrific job of activating their sponsorships and using their title-sponsored Nitro Jam events as effective marketing platforms for their great product. We always have a lot of fun at the Texas Nationals and North American Nationals…Amalie is a big reason for that.”
The Amalie Oil Texas Nationals will kick off the 2008 Knoll Gas Nitro Jam April 4-6 at San Antonio Raceway. The Amalie Oil North American Nationals will be the eighth event on the ’08 Knoll Gas Nitro Jam schedule and will take place Sept. 5-7 at New England Dragway.
“Amalie has been producing quality lubricants for well over 100 years, and while it will take some time to reach the century mark with title event sponsorship, we are committed to a long-term relationship with the IHRA, its drivers, and fans,” Amalie Oil director of marketing Andrew Bornstein said. “There are few venues in motor sports marketing where we can get the same ‘bang’ for our bucks than with the IHRA. Amalie has been the proud title event sponsor of Texas Nationals since the inaugural year, and have watched the season-opening race grow tremendously. The North American Nationals is always highly anticipated and has historically been the site of multiple record-breaking passes. Our multi-year contract extension will ensure that Amalie remains a fixture in the IHRA for years to come.”
About IHRA
Headquartered in Norwalk, Ohio, the International Hot Rod Association (IHRA), a division of Live Nation, promotes professional, semi-professional and local level racing opportunities for drivers at all levels. The $16.5 million Nitro Jam™ Drag Racing Series is an 11-event North American professional drag racing circuit. In 2008, the series will be comprised of events in 10 major cities throughout the United States and three in Canada. The Summit Racing Equipment Pro-Am Championship presented by Mr. Gasket consists of competition at national events and 40 events in six regional divisions, while IHRA’s Summit SuperSeries is conducted nearly every weekend at over 80 IHRA-sanctioned tracks. Providing a safe environment to develop future stars, IHRA offers the Junior Dragster Racing Series for youths ages 8-17. Stand-alone events include Live Nation’s entertainment-filled “Thunder Jam” shows and the street legal racing and lifestyle event series Kumho Street Warriorz presented by Hooters. More information can be found at NitroJam.com.
About Live Nation
Live Nation is the world’s leading live music company, annually connecting more than 67 million fans with their favorite performers at over 33,000 events. We are the largest producer of live concerts in the world, the second-largest venue management company and have a rapidly growing online presence. Live Nation creates superior experiences for artists and fans, regularly producing tours for the biggest superstars in the business, including The Rolling Stones, Barbra Streisand, Madonna, U2 and Coldplay. Globally, we own, operate and/or have booking rights for more than 170 venues, including House of Blues-branded music venues and prestigious locations such as San Francisco’s Fillmore Auditorium, Nikon at Jones Beach in New York and London’s Hammersmith Apollo and Wembley Arena. Live Nation’s websites collectively are the second most popular entertainment event websites in the United States, according to Nielsen//NetRatings. Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol “LYV.” For more information regarding concerts near you, Live Nation and its businesses, please visit our website at Live Nation | Find Concert Tickets, Tour Dates, & Seating Charts.
