AAA starting to scale back their sponsorship.? (1 Viewer)

[BamBam2140]

FLAV-R-PAC STRENGTHENS PARTNERSHIP WITH JOHN FORCE RACING - John Force Racing

(Feb. 06, 2023) – It was announced today that Flav-R-Pac Frozen Fruits and Vegetables, a recognized brand of PNW VEG CO., LLC DBA NORPAC, a subsidiary of

johnforceracing.com

 

[mick]

AAA i believe was with densham prior to driving for force, and AAA took over sponsorship of final race of year i think around 1999 or 2000.
winston had it previously, and the anti-tobacco thing was looming and powerade was going to start.......so that's around 23-25 years ago AAA has been
associated with the nhra......yes, i agree, i think this the beginning of end for their involvement. they've had a great run in the sport.

 

[Randy]

Tom McKernan grew AAA exponentially during his leadership, and was the force at AAA behind the sponsor money. His daughter, Megan, drove Jerry Darien's A/Fuel dragster for a few years. Tom retired in 2012 as CEO of So Cal AAA, and his replacement may or may not be less likely to embrace Tom's advertising vision for the company for the long term. For the last 10 years it seems like nothing has changed, but I'm hoping Alan will correct me if I'm wrong.

Auto Club CEO Thomas McKernan Retires

Thomas V. McKernan, CEO of the Automobile Club of Southern California, has retired after serving 46 years with the organization and 21 years as CEO, the organization announced today. On May 1, 2012, he was succeeded by Robert Bouttier, who...

news.aaa-calif.com

 

[Paul]

It was said AAA tried to get out of their deal during COVID. The fact that AAA is back in any capacity is a good thing when the rumor was they were gone starting this year.

 

[z28]

AAA is definitely cutting back. Flavor Pack for 4 races, Cornwell for 11 and the rest to AAA It's been a good ride

 

[Pete]

is it possible that AAA is staying onboard, but AAA of SoCal is dropping? I believe AAA did sponsor the car in large markets like Dallas & St. Louis

 

[Mike]

Starting might be a bad choice of words(lol)they've been cutting back slowly for sometime. The NASCAR race at Fontana has been the AAA 400 for years and this year its the Pala Casino 400. When the top brass change where the money goes changes along with it.