yoda
Nitro Member
Westminister Kennel Club just left New York after a week's worth of international press coverage.
A bunch of wealthy people (some a little more, some a little less) competiting a fairly valuable possession.
A possession that many people in the world have, albiet most wouldn't spend the kind of money it takes to maintain that possession in preparation for competition. Common people are spectators that enjoy the competition, and pay healthy ticket prices to watch hours of the event.
A lot of people in the world are more interested in another species entirely (that is also run in competition), yet still there has been national news coverage for at least a week straight.
Seven major classes, with up to 24 catagories per class were run in competiton, with some differences between catagories being so minute that only the well trained eye could tell the difference.
People transported their valuable possessions from all over the planet in custom transporters, stayed in hotels and generally added to the economy of the city.
Hmmmm.....
The similarities are fairly equal, yet when we get to our "Westminister"- The U.S. Nationals- gets a small percentage of the press coverage, especially for the final day and the awarding of Best In Show/ Top Eliminator. The fact that a pup that came out of retirement at doggie age 70 to sweep the field would be equivilant to Connie jumping back in the seat and kicking Morgan's butt.
Dogs have been around since, well, forever, yet didn't start competiting in an organized manner until 135 years ago. Cars are about 125 years old and have been competiting in an organized manner for 60 of those years (in regards to hot rods). Yet the level of marketing of the main event has light years of difference in the way its sold to the media.
Maybe we should look at the marketing firm that's handling the dog show....
A bunch of wealthy people (some a little more, some a little less) competiting a fairly valuable possession.
A possession that many people in the world have, albiet most wouldn't spend the kind of money it takes to maintain that possession in preparation for competition. Common people are spectators that enjoy the competition, and pay healthy ticket prices to watch hours of the event.
A lot of people in the world are more interested in another species entirely (that is also run in competition), yet still there has been national news coverage for at least a week straight.
Seven major classes, with up to 24 catagories per class were run in competiton, with some differences between catagories being so minute that only the well trained eye could tell the difference.
People transported their valuable possessions from all over the planet in custom transporters, stayed in hotels and generally added to the economy of the city.
Hmmmm.....
The similarities are fairly equal, yet when we get to our "Westminister"- The U.S. Nationals- gets a small percentage of the press coverage, especially for the final day and the awarding of Best In Show/ Top Eliminator. The fact that a pup that came out of retirement at doggie age 70 to sweep the field would be equivilant to Connie jumping back in the seat and kicking Morgan's butt.
Dogs have been around since, well, forever, yet didn't start competiting in an organized manner until 135 years ago. Cars are about 125 years old and have been competiting in an organized manner for 60 of those years (in regards to hot rods). Yet the level of marketing of the main event has light years of difference in the way its sold to the media.
Maybe we should look at the marketing firm that's handling the dog show....
