<img src="http://www.nitromater.com/gallery/files/5/Zizzo.jpg" alt="Zizzo" align="right"borders="0"/>
LINCOLNSHIRE, Ill. (September 6, 2007) - PEAK Antifreeze, O'Reilly Auto Parts and Herculiner announced today that an agreement was reached with Zizzo Racing to join Race News Magazine as sponsors. PEAK, O'Reilly and Herculiner will become the primary sponsor on the Zizzo Racing Top Fuel Dragster for the remainder of the IHRA season. The announcement comes on the heals of a career best performance for Zizzo at the 53rd annual Mac Tool U.S. Nationals. Zizzo remains the points leader in a tightly contested battle with veteran Bruce Litton for the Knoll Gas Nitro Jam Drag Racing Series Championship.
Brian Bohlander, Brand Manager for SplitFire and Herculiner looks forward to the partnership. "After TJ's success at the U.S. Nationals we couldn't think of a better way to continue the PEAK Antifreeze 60th anniversary celebration than by becoming a partner with TJ as he competes for the IHRA Championship," he said.
PEAK and Zizzo renew a partnership that began in 2004. "We're excited to be involved with PEAK and O'Reilly," Zizzo said. "They've been a friend to our team and a great marketing partner. As the Fall season approaches we want drag racing fans to think about replacing their antifreeze with PEAK from O'Reilly Auto Parts."
TJ's PEAK / O'Reilly Top Fuel Dragster will be featured in special point-of-sale displays at O'Reilly Auto Parts stores throughout September. The IHRA schedule offers unique opportunities in emerging markets for O'Reilly Auto Parts and a chance to be associated with the Zizzo Racing team in their championship contention season.
Tony Zizzo team owner is also excited. "Our car has been running very consistent and we're looking forward to representing PEAK and O'Reilly's. We've got a great chance to make a run at this championship and this partnership gives us the best opportunity to do that."
Fans should stay tuned as the PEAK Antifreeze / O'Reilly Auto Parts Top Fuel Dragster appearance schedule is being developed. "We'd like to encourage everyone to drop by O'Reilly's or our pits and say hi," TJ said. "We're having a dream season and we want to share it with everyone."
About Old World Industries
PEAK® Antifreeze is marketed and distributed by Old World Industries, which is among the largest privately-held companies competing in the automotive aftermarket. The Northbrook, Illinois-based company enjoys a presence in various consumer product markets, energy exploration, and chemical manufacturing in more than 50 countries worldwide. Old World's other brands include HERCULINER® Truck Bed Liner Kits; Mr. Clean Windshield Wash and Wiper Blades*; a full line of PEAK® Performance Products; SIERRA®, the safer antifreeze; Fleet Charge® Fully Formulated Coolant; Final Charge® Heavy Duty Global Extended Life Antifreeze/Coolant; SmartBLADE™ Premium Wiper Blades; and SplitFire® Spark Plugs. For more information, please visit Old World Industries, Inc. Home Page.
The Zizzo Racing Team proudly represents PEAK Antifreeze, O'Reilly Auto Parts, HERCULINER® Truck Bed Liners, Race News Magazine and HTP America.
To learn more about Race News Magazine and Zizzo Racing visit: Zizzo Racing
PEAK Antifreeze, O'Reilly Auto Parts and Herculiner join Zizzo for championship run
LINCOLNSHIRE, Ill. (September 6, 2007) - PEAK Antifreeze, O'Reilly Auto Parts and Herculiner announced today that an agreement was reached with Zizzo Racing to join Race News Magazine as sponsors. PEAK, O'Reilly and Herculiner will become the primary sponsor on the Zizzo Racing Top Fuel Dragster for the remainder of the IHRA season. The announcement comes on the heals of a career best performance for Zizzo at the 53rd annual Mac Tool U.S. Nationals. Zizzo remains the points leader in a tightly contested battle with veteran Bruce Litton for the Knoll Gas Nitro Jam Drag Racing Series Championship.
Brian Bohlander, Brand Manager for SplitFire and Herculiner looks forward to the partnership. "After TJ's success at the U.S. Nationals we couldn't think of a better way to continue the PEAK Antifreeze 60th anniversary celebration than by becoming a partner with TJ as he competes for the IHRA Championship," he said.
PEAK and Zizzo renew a partnership that began in 2004. "We're excited to be involved with PEAK and O'Reilly," Zizzo said. "They've been a friend to our team and a great marketing partner. As the Fall season approaches we want drag racing fans to think about replacing their antifreeze with PEAK from O'Reilly Auto Parts."
TJ's PEAK / O'Reilly Top Fuel Dragster will be featured in special point-of-sale displays at O'Reilly Auto Parts stores throughout September. The IHRA schedule offers unique opportunities in emerging markets for O'Reilly Auto Parts and a chance to be associated with the Zizzo Racing team in their championship contention season.
Tony Zizzo team owner is also excited. "Our car has been running very consistent and we're looking forward to representing PEAK and O'Reilly's. We've got a great chance to make a run at this championship and this partnership gives us the best opportunity to do that."
Fans should stay tuned as the PEAK Antifreeze / O'Reilly Auto Parts Top Fuel Dragster appearance schedule is being developed. "We'd like to encourage everyone to drop by O'Reilly's or our pits and say hi," TJ said. "We're having a dream season and we want to share it with everyone."
About Old World Industries
PEAK® Antifreeze is marketed and distributed by Old World Industries, which is among the largest privately-held companies competing in the automotive aftermarket. The Northbrook, Illinois-based company enjoys a presence in various consumer product markets, energy exploration, and chemical manufacturing in more than 50 countries worldwide. Old World's other brands include HERCULINER® Truck Bed Liner Kits; Mr. Clean Windshield Wash and Wiper Blades*; a full line of PEAK® Performance Products; SIERRA®, the safer antifreeze; Fleet Charge® Fully Formulated Coolant; Final Charge® Heavy Duty Global Extended Life Antifreeze/Coolant; SmartBLADE™ Premium Wiper Blades; and SplitFire® Spark Plugs. For more information, please visit Old World Industries, Inc. Home Page.
The Zizzo Racing Team proudly represents PEAK Antifreeze, O'Reilly Auto Parts, HERCULINER® Truck Bed Liners, Race News Magazine and HTP America.
To learn more about Race News Magazine and Zizzo Racing visit: Zizzo Racing
