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After and over two year relationship with his former primary marketing partner Jagermeister, the company made an abrupt change of plans in late 2007. While the company still wanted a relationship with Naylor and Naylor Racing, their reduced level of support hindered Naylor’s long term plans of moving forward and growing his team. In what is a shock to most, Naylor declined their offer and decided to carry on and look for another company to co-market.
Naylor’s work ethic and overall attention to detail didn’t go unnoticed.
It’ no surprise; he, his wife Jane and entire team promoted Jagermeister endlessly, through numerous appearances, both on and off track events, as well as his very popular hospitality area as it was hard to miss the familiar orange and black.
Now on the midst of beginning his third full year in the NHRA PowerAde Drag Racing Series, this fan favorite will be flying the colors of a new primary marketing partner, Phoenix based, VegasFuel Energy Drink. For Naylor, he couldn’t be happier.
“I was introduced to some of the executives last year as they were invited guests into our hospitality, their drink was a perfect compliment for our former marketing partner at the time, and one thing led to another. We have been talking the past few months and with the position they are in right now and what we can offer them makes perfect sense to work together. The days of just traditional sponsorships are a thing of the past. Both parties need to have a vested interest in each other, and we have that.
We love the taste of VegasFuel and believe in their entrepreneurial business model. We can’t wait to introduce our fans to the great taste of VegasFuel and the opportunities that come along with it and to participate in the growth of this dynamic organization through investment and distribution territories.”
For VegasFuel CEO Don Yarter, this is a perfect marriage.
“We believe this strategic partnership with Naylor Racing is actually anything but racing. Max, Jane, Bill, along with their group is the most supportive, outgoing, and friendly business associates we could ever ask for. The reason for this arrangement is due to their ability to market like no other, take care of clients, and have fun in the process. We view Naylor Racing a strategic part of our overall marketing and distribution team. What they did for Jagermeister the past two years is nothing short of stupendous. We actually got along very well with Jagermister and it was due to the praises from them regarding Naylor Racing’s team that we simply couldn’t pass up this opportunity. Our combined efforts will enable this company to grow, and expand much faster with them at our side and as a significant art of our team”
If past performance is any indication, be prepared to see the new RED and black colors displayed proudly!
Naylor Racing Inc.
VEGAS FUEL -::- ENERGY EXPERIENCE
Naylor is FUELED and Ready
After and over two year relationship with his former primary marketing partner Jagermeister, the company made an abrupt change of plans in late 2007. While the company still wanted a relationship with Naylor and Naylor Racing, their reduced level of support hindered Naylor’s long term plans of moving forward and growing his team. In what is a shock to most, Naylor declined their offer and decided to carry on and look for another company to co-market.
Naylor’s work ethic and overall attention to detail didn’t go unnoticed.
It’ no surprise; he, his wife Jane and entire team promoted Jagermeister endlessly, through numerous appearances, both on and off track events, as well as his very popular hospitality area as it was hard to miss the familiar orange and black.
Now on the midst of beginning his third full year in the NHRA PowerAde Drag Racing Series, this fan favorite will be flying the colors of a new primary marketing partner, Phoenix based, VegasFuel Energy Drink. For Naylor, he couldn’t be happier.
“I was introduced to some of the executives last year as they were invited guests into our hospitality, their drink was a perfect compliment for our former marketing partner at the time, and one thing led to another. We have been talking the past few months and with the position they are in right now and what we can offer them makes perfect sense to work together. The days of just traditional sponsorships are a thing of the past. Both parties need to have a vested interest in each other, and we have that.
We love the taste of VegasFuel and believe in their entrepreneurial business model. We can’t wait to introduce our fans to the great taste of VegasFuel and the opportunities that come along with it and to participate in the growth of this dynamic organization through investment and distribution territories.”
For VegasFuel CEO Don Yarter, this is a perfect marriage.
“We believe this strategic partnership with Naylor Racing is actually anything but racing. Max, Jane, Bill, along with their group is the most supportive, outgoing, and friendly business associates we could ever ask for. The reason for this arrangement is due to their ability to market like no other, take care of clients, and have fun in the process. We view Naylor Racing a strategic part of our overall marketing and distribution team. What they did for Jagermeister the past two years is nothing short of stupendous. We actually got along very well with Jagermister and it was due to the praises from them regarding Naylor Racing’s team that we simply couldn’t pass up this opportunity. Our combined efforts will enable this company to grow, and expand much faster with them at our side and as a significant art of our team”
If past performance is any indication, be prepared to see the new RED and black colors displayed proudly!
Naylor Racing Inc.
VEGAS FUEL -::- ENERGY EXPERIENCE
