[coverattach=1]
Auburn Hills, Mich. — Mopar® announced today it will launch a new Pro Stock Dodge Avenger to compete in the 2010 NHRA Full Throttle Drag Racing Series. Attendees at the 2009 Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nov. 3–6, will get the first glimpse of the new Pro Stock Dodge Avenger. The 2010 NHRA Pro Stock Mopar Dodge Avenger of Team Mopar driver Allen Johnson will be on exhibit in the Mopar display at SEMA, Booth # 43127.
The new Pro Stock Mopar Dodge Avenger has been officially approved for competition by the NHRA. The Dodge Avenger is targeted for its competition debut at the 50th Annual Kragen O’Reilly NHRA Winternationals in Pomona, Calif., Feb. 11–14, 2010. The Mopar Dodge Avenger replaces the previous Dodge Stratus R/T body, which had been in use by Mopar HEMI®-powered NHRA Pro Stock competitors since the midpoint of the 2003 season.
The new Pro Stock Mopar Dodge Avenger was developed in-house at Chrysler Group LLC. The project utilized Chrysler Group LLC tools and resources also employed to build the production Dodge Avenger, creating a connection between the street and the quarter-mile.
“The introduction of the new NHRA Pro Stock Dodge Avenger will invigorate our Mopar-powered Pro Stock racers,” said Jim Sassorossi, Director—Mopar Global Parts Sales and Marketing, Chrysler Group LLC. “The production Dodge Avenger is a perfect template for the drag strip. The Dodge Avenger’s bold styling and aggressive looks communicate the performance capability of the Dodge brand’s mid-size sedan. ”
The greatest challenge to the Dodge Motorsports Engineering team tasked with the project was maintaining maximum identity of the Dodge Avenger in the new body without forsaking performance on the drag strip.
“Our team worked within NHRA’s rules to balance aerodynamic performance goals and maximize Dodge Avenger identity,” said Joe Vitous, SRT & Motorsports Aero-Thermal Manager. “The new Mopar Dodge Avenger meets or exceeds the aero goals we established.”
Mopar-powered NHRA Pro Stock drivers, including Team Mopar driver Allen Johnson, worked closely with the Dodge Motorsports Engineering team to ensure the new Pro Stock Dodge Avenger was large enough to accommodate all safety features, such as the roll cage and quick ingress and egress in case of an emergency. The size of the front door of the Avenger was adjusted to maximize driver safety.
“I’m very excited to race the new Mopar Dodge Avenger,” Johnson commented. “We’ve been racing the Stratus since mid-2003. Just having a change is an upgrade. We feel we’ve been at a disadvantage with some of our competitors who have been racing in newer bodies for the last few years. I was fitted for the new body in late September. NHRA was there, and we spent a lot of time going over the templates. That was exciting. I’m glad we’re going ahead full bore.”
The Mopar Brand: Authentic Motor Parts and Accessories for Chrysler, Jeep® and Dodge
When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.
Mopar—a simple contraction of the words MOtor and PARts—was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC.
The Mopar brand made its mark in the 1960s—the muscle car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “special parts” for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.
In addition to its proud muscle-car heritage, Mopar established a solid reputation as a one-stop shop for proven, quality-tested, reliable and original parts. Just this year, in 2009, Mopar has introduced more than 200 new parts and accessories.
“Mopar parts are unique in that they are engineered with the same team that creates all of our factory-authorized vehicle specifications for Chrysler, Jeep® and Dodge vehicles,” said Pietro Gorlier, President & CEO, Mopar Service, Parts & Customer Care, Chrysler Group LLC. “At Mopar, we offer more than 280,000 parts and accessories for customers who want to customize and refresh their rides.”
Today, Mopar is responsible for the distribution of authentic Mopar replacement parts, components and accessories for Chrysler, Jeep and Dodge vehicles sold in more than 90 countries. To assure quality, reliability and durability, all Mopar parts and accessories are designed in strict adherence to Chrysler engineering standards.
- Dodge Avenger scheduled to make 2010 competition debut at National Hot Rod Association (NHRA) Winternationals in February
- Allen Johnson’s Dodge Avenger will be displayed at the 2009 SEMA Show, Nov. 3–6
Auburn Hills, Mich. — Mopar® announced today it will launch a new Pro Stock Dodge Avenger to compete in the 2010 NHRA Full Throttle Drag Racing Series. Attendees at the 2009 Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nov. 3–6, will get the first glimpse of the new Pro Stock Dodge Avenger. The 2010 NHRA Pro Stock Mopar Dodge Avenger of Team Mopar driver Allen Johnson will be on exhibit in the Mopar display at SEMA, Booth # 43127.
The new Pro Stock Mopar Dodge Avenger has been officially approved for competition by the NHRA. The Dodge Avenger is targeted for its competition debut at the 50th Annual Kragen O’Reilly NHRA Winternationals in Pomona, Calif., Feb. 11–14, 2010. The Mopar Dodge Avenger replaces the previous Dodge Stratus R/T body, which had been in use by Mopar HEMI®-powered NHRA Pro Stock competitors since the midpoint of the 2003 season.
The new Pro Stock Mopar Dodge Avenger was developed in-house at Chrysler Group LLC. The project utilized Chrysler Group LLC tools and resources also employed to build the production Dodge Avenger, creating a connection between the street and the quarter-mile.
“The introduction of the new NHRA Pro Stock Dodge Avenger will invigorate our Mopar-powered Pro Stock racers,” said Jim Sassorossi, Director—Mopar Global Parts Sales and Marketing, Chrysler Group LLC. “The production Dodge Avenger is a perfect template for the drag strip. The Dodge Avenger’s bold styling and aggressive looks communicate the performance capability of the Dodge brand’s mid-size sedan. ”
The greatest challenge to the Dodge Motorsports Engineering team tasked with the project was maintaining maximum identity of the Dodge Avenger in the new body without forsaking performance on the drag strip.
“Our team worked within NHRA’s rules to balance aerodynamic performance goals and maximize Dodge Avenger identity,” said Joe Vitous, SRT & Motorsports Aero-Thermal Manager. “The new Mopar Dodge Avenger meets or exceeds the aero goals we established.”
Mopar-powered NHRA Pro Stock drivers, including Team Mopar driver Allen Johnson, worked closely with the Dodge Motorsports Engineering team to ensure the new Pro Stock Dodge Avenger was large enough to accommodate all safety features, such as the roll cage and quick ingress and egress in case of an emergency. The size of the front door of the Avenger was adjusted to maximize driver safety.
“I’m very excited to race the new Mopar Dodge Avenger,” Johnson commented. “We’ve been racing the Stratus since mid-2003. Just having a change is an upgrade. We feel we’ve been at a disadvantage with some of our competitors who have been racing in newer bodies for the last few years. I was fitted for the new body in late September. NHRA was there, and we spent a lot of time going over the templates. That was exciting. I’m glad we’re going ahead full bore.”
The Mopar Brand: Authentic Motor Parts and Accessories for Chrysler, Jeep® and Dodge
When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.
Mopar—a simple contraction of the words MOtor and PARts—was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC.
The Mopar brand made its mark in the 1960s—the muscle car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “special parts” for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.
In addition to its proud muscle-car heritage, Mopar established a solid reputation as a one-stop shop for proven, quality-tested, reliable and original parts. Just this year, in 2009, Mopar has introduced more than 200 new parts and accessories.
“Mopar parts are unique in that they are engineered with the same team that creates all of our factory-authorized vehicle specifications for Chrysler, Jeep® and Dodge vehicles,” said Pietro Gorlier, President & CEO, Mopar Service, Parts & Customer Care, Chrysler Group LLC. “At Mopar, we offer more than 280,000 parts and accessories for customers who want to customize and refresh their rides.”
Today, Mopar is responsible for the distribution of authentic Mopar replacement parts, components and accessories for Chrysler, Jeep and Dodge vehicles sold in more than 90 countries. To assure quality, reliability and durability, all Mopar parts and accessories are designed in strict adherence to Chrysler engineering standards.
