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STOW, Ohio – (September 1, 2006) – Matco Tools will provide primary sponsorship to a 2007 Top Fuel dragster effort in the NHRA POWERade Drag Racing Series, it was announced today.
A leading manufacturer and distributor of quality professional automotive equipment, tools and toolboxes, Matco Tools will add a second team to the David Powers Motorsports stable, which currently fields a winning, Top Fuel entry driven by Rod ‘Hot Rod’ Fuller.
Matco Tools will provide primary sponsorship to a new David Powers Motorsports entry as well as major associate billing on Fuller’s machine. The team is owned by Houston businessman and veteran drag racer David Powers. A former Top Fuel driver himself, he presides over David Powers Homes an award-winning homebuilding concern in the greater Houston area. The Powers race team was founded in 2004 and is headquartered in suburban Indianapolis .
Award-winning crew chief Lee Beard, who has amassed a stellar record of race wins in both the Top Fuel and Funny Car categories will oversee tuning of the new Matco Tools entry.
Though the driver for the Matco Tools Top Fuel Dragster has yet to be announced, expectation for the announcement of a high-profile, proven candidate is expected shortly.
“We are honored and delighted to announce Matco Tools as primary sponsor of the newest David Powers Motorsports Top Fuel team,” said team owner, David Powers. “Matco Tools is a fantastic brand and one that has demonstrated enormous relevance and fan loyalty in drag racing. We’ve have always been impressed by the Matco Tools following, so it will be both exciting and an honor to have the opportunity to elevate that enthusiasm.”
Global motorsports marketing leader Just Marketing International has been retained to assist Matco Tools in managing the sponsorship and its related activation.
“Our loyal distributors have wanted and deserved a full-blown presence in NHRA’s most high-profile racing division,” said John Torok, Manager, Motorsports Marketing, Matco Tools, Inc. “It’s a great platform for them and their customers to see the Matco Tools Top Fuel car square-off against its tool-branded competitors. At-track hospitality will be a major component of this new program and we are very confident that David Powers Motorsports will provide our guests with a superior, up-close entertainment experience.”
About MATCO Tools:
Matco Tools is a manufacturer and distributor of quality professional automotive equipment, tools and toolboxes. Our product line now numbers more than 13,000 items. We also guarantee and service the equipment we sell. Matco Tools is a subsidiary of Danaher Corporation, a Fortune 500 company and key player in several industries, including tools, environmental and industrial process and control markets. Matco began operation in 1946, and, since 1979, we have sold our products directly to professional mechanics, enthusiasts, and those who value quality tools through a network of independent franchised mobile distributors. Our franchisees are easily recognized in their white trucks bearing the familiar Matco logo. Today, Matco distributors operate in all 50 states, Canada and Puerto Rico .
About Just Marketing International
Just Marketing International is an independent, full-service motorsports-only agency that exclusively represents corporations in all forms of motorsports worldwide. JMI's client list includes Ford, Ingersoll Rand , DIRECTV, Crown Royal, Johnnie Walker, Smirnoff ICE, AMD , Hilton International, IRWIN Industrial Tools, SUBWAY® Restaurants, Henkel, Hyatt Hotels, Car and Driver, Fortune, Field & Stream, Brut, Stonebridge Life, Time Inc., GM Goodwrench, Matco Tools and Jackson Hewitt Tax Service. Just Marketing 's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, Indy Racing League, NHRA, Grand American Road Racing Association, and the American Le Mans Series. For more information, please visit Just Marketing on the worldwide web at www.justmarketing.com.
MATCO TOOLS TO PURSUE NHRA TOP FUEL CHAMPIONSHIP IN 2007
Joins David Powers Motorsports in Full-Season, Two-Car Effort
STOW, Ohio – (September 1, 2006) – Matco Tools will provide primary sponsorship to a 2007 Top Fuel dragster effort in the NHRA POWERade Drag Racing Series, it was announced today.
A leading manufacturer and distributor of quality professional automotive equipment, tools and toolboxes, Matco Tools will add a second team to the David Powers Motorsports stable, which currently fields a winning, Top Fuel entry driven by Rod ‘Hot Rod’ Fuller.
Matco Tools will provide primary sponsorship to a new David Powers Motorsports entry as well as major associate billing on Fuller’s machine. The team is owned by Houston businessman and veteran drag racer David Powers. A former Top Fuel driver himself, he presides over David Powers Homes an award-winning homebuilding concern in the greater Houston area. The Powers race team was founded in 2004 and is headquartered in suburban Indianapolis .
Award-winning crew chief Lee Beard, who has amassed a stellar record of race wins in both the Top Fuel and Funny Car categories will oversee tuning of the new Matco Tools entry.
Though the driver for the Matco Tools Top Fuel Dragster has yet to be announced, expectation for the announcement of a high-profile, proven candidate is expected shortly.
“We are honored and delighted to announce Matco Tools as primary sponsor of the newest David Powers Motorsports Top Fuel team,” said team owner, David Powers. “Matco Tools is a fantastic brand and one that has demonstrated enormous relevance and fan loyalty in drag racing. We’ve have always been impressed by the Matco Tools following, so it will be both exciting and an honor to have the opportunity to elevate that enthusiasm.”
Global motorsports marketing leader Just Marketing International has been retained to assist Matco Tools in managing the sponsorship and its related activation.
“Our loyal distributors have wanted and deserved a full-blown presence in NHRA’s most high-profile racing division,” said John Torok, Manager, Motorsports Marketing, Matco Tools, Inc. “It’s a great platform for them and their customers to see the Matco Tools Top Fuel car square-off against its tool-branded competitors. At-track hospitality will be a major component of this new program and we are very confident that David Powers Motorsports will provide our guests with a superior, up-close entertainment experience.”
About MATCO Tools:
Matco Tools is a manufacturer and distributor of quality professional automotive equipment, tools and toolboxes. Our product line now numbers more than 13,000 items. We also guarantee and service the equipment we sell. Matco Tools is a subsidiary of Danaher Corporation, a Fortune 500 company and key player in several industries, including tools, environmental and industrial process and control markets. Matco began operation in 1946, and, since 1979, we have sold our products directly to professional mechanics, enthusiasts, and those who value quality tools through a network of independent franchised mobile distributors. Our franchisees are easily recognized in their white trucks bearing the familiar Matco logo. Today, Matco distributors operate in all 50 states, Canada and Puerto Rico .
About Just Marketing International
Just Marketing International is an independent, full-service motorsports-only agency that exclusively represents corporations in all forms of motorsports worldwide. JMI's client list includes Ford, Ingersoll Rand , DIRECTV, Crown Royal, Johnnie Walker, Smirnoff ICE, AMD , Hilton International, IRWIN Industrial Tools, SUBWAY® Restaurants, Henkel, Hyatt Hotels, Car and Driver, Fortune, Field & Stream, Brut, Stonebridge Life, Time Inc., GM Goodwrench, Matco Tools and Jackson Hewitt Tax Service. Just Marketing 's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, Indy Racing League, NHRA, Grand American Road Racing Association, and the American Le Mans Series. For more information, please visit Just Marketing on the worldwide web at www.justmarketing.com.
