HONEYWELL CONSUMER PRODUCTS GROUP EXTENDS SPONSORSHIP OF NHRA POWERADE SERIES RACE AT INFINEON RACEWAY
SONOMA, Calif. (July 29, 2006) – Honeywell Consumer Products Group has extended its title sponsorship of an NHRA POWERade Drag Racing Series event at Infineon Raceway, it was announced this week by NHRA officials.
In the multi-year agreement, FRAMÒ automotive filters and AutoliteÒ spark plugs will sponsor the exciting event, annually the third stop of the grueling three-race NHRA Western Swing, and NHRA’s only tour stop in scenic Northern California.
The 19th annual FRAM-Autolite NHRA Nationals w as held this weekend, July 28-30, at Infineon Raceway, located approximately 30 miles north of San Francisco.
The commitment maintains Honeywell Consumer Products Group’s position as a high-profile NHRA sponsor, as the company’s FRAM brand is the Official Oil Filter of NHRA and its Prestone brand is the Official Antifreeze/Coolant of NHRA. Honewell also is title sponsor of Top Fuel driver Cory McClenathan, who drives the FRAM Boost dragster, and Funny Car driver Bob Gilbertson, who drives the Prestone/Autolite Chevy Monte Carlo.
In addition, FRAM is an active associate sponsor for many NHRA professional teams, and every Funny Car and Top Fuel winner crowned this season has powered their dragsters with Autolite spark plugs. FRAM also participates in NHRA’s lucrative contingency program.
“Consumers that use our Honeywell brands, FRAM, Prestone, Autolite and Bendix are great fans of the NHRA. We view our involvement on all different levels of the sport as a great way to reach these consumers,” said Jeff Bye, Vice President Car Care Products/Honeywell Consumer Products Group.
Honeywell brands have been the title sponsor of the popular event since 1991.
“We are very pleased to be able to announce a sponsorship extension with Honeywell and its FRAM and Autolite brands for the NHRA POWERade Series event held at Infineon Raceway,” said Gary Darcy, senior vice president, sales and marketing, NHRA. “We are looking forward to continuing our strong relationship with Honeywell and its FRAM and Autolite brands and provide them with optimum marketing value by helping them identify more potential customers through their association with NHRA.”
The Honeywell Consumer Products Group, located in Danbury, Conn., manufactures and markets FRAMÒ oil, air, transmission and fuel filters; PrestoneÒ antifreeze/coolant and car care products; AutoliteÒ spark plugs and ignition wire sets; and HoltsÒ car care products. Information about FRAM products is available at www.fram.com.
Headquartered in Glendora, Calif., the NHRA is the primary sanctioning body for the sport of drag racing in the United States. It presents 23 events through its NHRA POWERade Drag Racing Series. The NHRA has 80,000 members and 140 member tracks. The NHRA-sanctioned sportsman and bracket racing series’ provide competition opportunities for drivers of all levels. The NHRA develops the stars of tomorrow by offering the NHRA Lucas Oil Drag Racing Series, NHRA Xplod Sport Compact Racing Series, NHRA Summit Racing Series and the NHRA Street Legal Program presented by AAA. The NHRA also offers the O'Reilly Auto Parts Jr. Drag Racing League for youths ages 8 to 17.
