Awesome interview, and a fantastic guy. Wish there were a heck of a lot more people like him in the world of NHRA.
I go to six-eight different tracks every year as a racer, and have been to another similar number as a fan, and you can tell immediately when the track operator gives a hoot. You can see it on the face of the people who work there, you can see it in the way they treat people, you can see it in the way they communicate with everyone when things don't go as planned. Some places the people look like zombies, just going through the motions, and other places they are smiling, eager, and most of all welcoming.
At one track we go to every year the owner of the track greets the racers on move in day (before racing begins). He's out there greeting every truck, introducing himself, shaking your hand, and welcoming you back by name. He's there every minute of the entire weekend, asking you how it's going, do you need anything, etc. They advertise effectively, and fill the stands for divisional events.
Other tracks, it seems like people are just going through the motions. The person in the ticket booth just wants your money, you never hear a word once you've paid (except "you're late" to the staging lanes), and there always seems to be something going wrong. The stands are deserted, and the racers never seem to have a good time.
Like so much in life, it seems like you get out of it what you put into it. The Baders are a prime example, and a wonderful model for the rest of the drag racing world.