Jim
Nitro Member
- Joined
- Jul 10, 2006
- Messages
- 1,401
- Age
- 78
- Location
- West Haven, CT
I had an opportunity to talk with one of Ransome CAT's people on Friday at Reading. He shared with me a very interesting figure.
They did a one race deal with Power's (Rod Fuller's Car) last year and had attendees sign up if they wanted to hear about employment opportunities in their multi-shop CAT organization.
They received about 150 qualified leads and HIRED 50 new techs as a direct result of this one form of exposure.
Assuming an average salary of $50K (I don't know if that's low $ or high $)and an employment agency fee of $15,000. each, that niche sponsorship was worth $750,000. .
Just as important, they felt their interview to hire ratio was as-good-as or better than ANY other method. Time being money in business, that's a LOT of opportunity costs saved.
Seems to me, Werner Trucking also used their sponsorship to hire drivers but, I have no knowledge of their numbers.
They did a one race deal with Power's (Rod Fuller's Car) last year and had attendees sign up if they wanted to hear about employment opportunities in their multi-shop CAT organization.
They received about 150 qualified leads and HIRED 50 new techs as a direct result of this one form of exposure.
Assuming an average salary of $50K (I don't know if that's low $ or high $)and an employment agency fee of $15,000. each, that niche sponsorship was worth $750,000. .
Just as important, they felt their interview to hire ratio was as-good-as or better than ANY other method. Time being money in business, that's a LOT of opportunity costs saved.
Seems to me, Werner Trucking also used their sponsorship to hire drivers but, I have no knowledge of their numbers.