[coverattach=1]Mooresville, N.C., Sept. 2, 2009 - Two-time defending NHRA Pro Stock Champion Cagnazzi Racing today announced the appointment of veteran motorsports executive Ken Cohn as their Senior Vice President. In this new capacity, Cohn will oversee a multitude of areas for the Mooresville, NC based organization, including team sponsorship, marketing, strategy, sales/business development and operations. In light of the challenging financial environment, team owner Victor Cagnazzi sees the pro-active addition of Cohn as a key to his company’s continued success.
“As we continue to strengthen and grow our organization’s business operations, we feel very fortunate to be able to bring on board somebody with Ken’s diverse motorsports background and business acumen,” said Cagnazzi. “His experience helping brands strategically utilize motorsports marketing/sponsorship to engage passionate race fans and drive tangible business results, coupled with a strong reputation across the motorsports industry, provides Cagnazzi Racing with a tremendous asset that will prove to be beneficial to our organization as we look to further distinguish ourselves in the marketplace.”
Cohn brings an expertise, based on an 18-year sports sponsorship career, to Cagnazzi Racing, highlighted by his work as a Vice President at noted sports marketing firm Millsport, as well as three years in NASCAR’s Corporate Marketing office in New York City. During that time, his wide-ranging responsibilities have included strategic consulting, integrated marketing platform development, asset negotiation, promotional activation and program measurement/evaluation as well as client account management and new business development. Recently, he spearheaded Millsport’s launch of the Motorsports DBI, the agency’s proprietary NASCAR, NHRA & IRL driver index capturing fan perspectives across multiple brand-relevant attributes.
“What is most enticing about this opportunity,” said Cohn, “is the ability to speak to blue chip brands about the NHRA’s immense consumer/fan engagement landscape combined with Cagnazzi Racing’s proven performance on track and unique ability to provide a best-in-class motorsports marketing solution. I appreciate the chance to be a part of this forward-thinking organization, and look forward to working with Victor and his entire team.”
Founded in 2000, Cagnazzi Racing is a championship-winning NHRA Pro Stock Drag Racing team based in Mooresville, NC. With an organizational commitment to excellence, they provide their corporate partners with an overall motorsports experience designed to produce results commensurate with their two NHRA world championships and 25 national event wins. For more information, please contact Steve Barnes at 704-663-2673 or [email protected] .
“As we continue to strengthen and grow our organization’s business operations, we feel very fortunate to be able to bring on board somebody with Ken’s diverse motorsports background and business acumen,” said Cagnazzi. “His experience helping brands strategically utilize motorsports marketing/sponsorship to engage passionate race fans and drive tangible business results, coupled with a strong reputation across the motorsports industry, provides Cagnazzi Racing with a tremendous asset that will prove to be beneficial to our organization as we look to further distinguish ourselves in the marketplace.”
Cohn brings an expertise, based on an 18-year sports sponsorship career, to Cagnazzi Racing, highlighted by his work as a Vice President at noted sports marketing firm Millsport, as well as three years in NASCAR’s Corporate Marketing office in New York City. During that time, his wide-ranging responsibilities have included strategic consulting, integrated marketing platform development, asset negotiation, promotional activation and program measurement/evaluation as well as client account management and new business development. Recently, he spearheaded Millsport’s launch of the Motorsports DBI, the agency’s proprietary NASCAR, NHRA & IRL driver index capturing fan perspectives across multiple brand-relevant attributes.
“What is most enticing about this opportunity,” said Cohn, “is the ability to speak to blue chip brands about the NHRA’s immense consumer/fan engagement landscape combined with Cagnazzi Racing’s proven performance on track and unique ability to provide a best-in-class motorsports marketing solution. I appreciate the chance to be a part of this forward-thinking organization, and look forward to working with Victor and his entire team.”
Founded in 2000, Cagnazzi Racing is a championship-winning NHRA Pro Stock Drag Racing team based in Mooresville, NC. With an organizational commitment to excellence, they provide their corporate partners with an overall motorsports experience designed to produce results commensurate with their two NHRA world championships and 25 national event wins. For more information, please contact Steve Barnes at 704-663-2673 or [email protected] .
